Posts

How to Share “Strong” Style Content on LinkedIn and Instagram
The Easiest Way to Set Yourself Apart from Other Providers in Your Niche
Is It Possible to Email Your List (Or Post Online) Too Often?
Can You Enroll Clients Who “Vibe” With You If You Don’t Do Sales Calls?
How to Concisely Convey Your Offer in Writing Using My Framework – So That You Can Get More Clients and/or Make Those Sales Much More Easily
How to Market Multiple Offers Without Confusing Your Audience
A Story About A Cold DM I Received (And What to Do Instead If You Don’t Want to Get Clients This Way)
Is Content Creation A “Real” Strategy for Getting Clients?
Funnels With a Lot of Steps Can Attract Prospects Who Aren’t a Good Fit and Repel Those Who Are (Use a Two-Step Funnel Instead)
A Sneaky Reason Why Your Message or Offer Feels “Off” and Isn’t Attracting Clients
How to Explain Your Work and Narrow Down Your Offers if You’re a Business Expert Who Helps Clients With Many Things
People May Not Read/Watch Your Content if the Wording Doesn’t Quite Match Their Thoughts About Their Problem
Some Thoughts on How to Craft Your Message if Your Work Solves Many Problems
How to Grow Your Audience by 500-800 People Per Month
Why People Will Pay A Coach to Learn a Strategy But Won’t Pay A Done-For-You Provider to Implement (and How Done-For-You Providers Can Change This)
You Don’t Have to Do “Pain Point Marketing” to Be Clear About What Problems You Help Clients to Solve
How to Get Motivated to Write Client-Attracting Content if You’re Not Passionate About an Outcome
My List of “Do’s” and “Don’ts” for Attracting Empowered Clients Who Have Goals, Want Help to Achieve Them, and See Value in Paying Well for That Help
How to Learn My Client Attraction Method Really Quickly
Can a 400-500 Word Post Work as Well as a 1,000-Word Post? My Thoughts…
Why People Think Your Work Sounds Cool But Don’t Think They Need It
Does Pitching a Paid Offer in Your Posts Only Work for Established Coaches? Is It Better to Pitch a Free Training if You’re New?
What a DM (Text) Enrollment Chat Sounds Like for High-Ticket Offers
Why So Much Copy/Messaging Coaching Isn’t Helpful
Why Prospects Don’t Move Forward Even When They Were Pre-Qualified
How to Stop Attracting People Who Don’t See Value in Your Services or Aren’t Ready to Invest
How My Business Coach Got My Niche Statement Totally Wrong – and What I Learned From the Experience
5 Things to Change to Get Consistent Clients From Facebook
To Sell More, Talk About the Benefits and Outcomes that Your Ideal Client Actually Wants
To Make Easier and Bigger Sales, Re-Think Your Ideal Client (It Might Be a Peer Rather Than Someone Who’s “Behind” You)
How to Write Your Offer to Attract High-Ticket Buyers & Repel Others
How to Get More People Seeing Your Facebook Content in Ways That Don’t Depend on the Algorithm
A Case Study: How to Turn Off the People Who Are Most Likely to Buy From You
You Don’t Need A Super-Unique Method to Attract Clients Consistently
It’s Not True That Clients Only Buy Tangible Outcomes
Really Basic Writing Skills Will Help You to Attract More Clients From Your Content
The Most Commonly-Taught Marketing and Selling Methods Are Actually Set Up to Repel High-Ticket Buyers
How Organic Post-Writing Helps You Attract People Who Are Actually Open to Being Helped
Yep- You Can Still Get Attention and Engagement on Facebook Posts That Are Related to Your Business
You Don’t Need to Become An Expert at More Things Before You Can Help People Effectively and Be Paid High-Ticket Fees
How to Make Sure Your Prospects Come to You Fully-Informed and Ready to Decide – Rather Than Just Wanting “More Information”
Why High-Ticket Buyers Look Past Your Content and Don’t Reach Out to You
How to Write Your Long-Form Posts More Easily and Quickly
How to Figure Out Your Message When Each of Your Clients Has A Different Problem They Want Your Help to Solve
20 Reasons Why You Should Probably Sign Up for My “Articulate Your Niche and Outcome” Workshop
Organic Facebook Posting Can Sometimes Attract Way More Clients Than Facebook Ads
Why It Can Be Hard to Get Clients Who Will Pay a Decent Amount for A Business Service
One Messaging Mistake That Attracts Low-Quality Leads
Which Attracts High-Ticket Clients More? “Cookie-Cutter” or Individually Tailored Strategies? (The Answer Might Surprise You)
A Question From a Follower About Articulating Her Outcome
People Don’t Pay Attention to Your FB Posts Because the Beginning Doesn’t Tell Them Where You’re Headed
If You’re Attracting the Wrong Leads or Clients, Your Message Could Be Slightly “Off”
Is Your Niche/Outcome Statement “Impressive” Enough?
Please Don’t Begin Your FB Posts With, “Why ___ Is Important”
How to Build a Facebook Group the Way I’ve Done It – and Common Mistakes to Watch Out For
One of the Top Things That Make a Post Not Convert to Clients (or Even Leads)
You Don’t Have to Coach People Long-Term if You Don’t Want to
3 Lessons From Selling Out A Brand New Offer In A Few Days
My Framework For Presenting A Hard-to-Explain Service or Expertise in An Understandable Way
Two People I Didn’t Hire – And What They Missed About Attracting High-Paying Empowered Clients
Exactly How to Figure Out What Big Outcome You Provide – No Matter Your Expertise
If You Help People Grow Their Income to A Certain Level, Please Explain How
What Is the Strong Method™? A Summary of What It’s All About, and Its 6 Main Parts
“Will People Pay 5K For Me to Set Up Their Website and Lead Magnet?”
Your Work May Not Be As Broad or Hard-to-Explain As You Think It Is
Stop *Promising* Value in Your Content, and Actually *Give* Value Instead
Would “Paid Ads to Webinar to Discovery Call” Work Just As Well As “Friend Requests to FB Posts to DM Conversation”?
Is It Hard to Market to Your Ideal Client Because They Don’t Have the Right Diagnosis of Their Problem?
Offering Free Value DOES Get Clients Reaching Out to You Consistently – If You Do It a Certain Way
The Values and Beliefs Underlying the Strong Method
Do You Want Potential Leads or Actual Leads?
Will Accomplished People Hire You Or Do They Think They Know It All Already?
You Don’t Need to “Pick” A Niche – The Right One Shows Itself
Can You Sell Without A Call If You Don’t Have “Authority” Yet?
Worried No One Will Pay High-Ticket for the Thing You Love to Do?
Are You Turning Off Your Ideal Clients With Jargon?
MYTH: “You Don’t Need to Learn More – the Issue Is Your Mindset”
How to Show People You’re the Real Deal and Can Help Them
How the Most Common Marketing and Sales Methods Repel Empowered Clients Who Are Happy to Pay High Fees
Yes, Potential Clients DO Want to Know How You Do Your Work
5 Huge Annoying Things That Writing Detailed Content Saves You From
It’s Actually Not a Good Idea to Frame Your Offer as a “Painkiller”
Why You Should Spell Out Your Offer In Your Content – Every Time
A Client Attraction Lesson From Hair Products
You Actually Can Discern Who is Right for Your Programs Without Doing Sales Calls
You Can Grow Your Own Audience Without “Borrowing” Others’ Audiences
One Tip to Attract Advanced, High-Paying Clients Weekly from Your Organic Facebook Content
To Stop Getting So Many Objections on Discovery Calls, Stop Doing Discovery Calls
People Want to “Think About It” Because They Don’t Have Enough Information
Your Audience Doesn’t Think They Can Do It On Their Own – They’re Just Clueless About the Results They Could Get With Your Help
My #1 Tip for Growing Your Facebook Group Like a Weed
Is It Always Your Fault If You Don’t Get Results In A Program?
How to Save Yourself the Time-Wasting Analysis of Every Prospect Who Doesn’t Enroll
Free Feedback: Carolina Cummins
Try Not to Make Transformation Sound As “Easy As 1, 2, 3”
Detailed Tracking Isn’t Necessary When You Use the Strong Method for Organic Lead Generation and Sales
Free Feedback: Bisi MacGregor
Free Feedback: Jaclyn Urban Luna
If You Give All Your Insights Away In Your Posts, What More is There to Share With Paying Clients?
Does Your Audience Know That You Have Something For Sale?
The Recipe for Getting 1-2 High Ticket Clients Per Week Organically
Free Feedback: Pamela Wilson
Free Feedback: Hope Isaac
Free Feedback: Tatiana Vilarea
Free Feedback: Greg Fearon
Free Feedback: Jennifer Harter
Free Feedback: Ashlee Record
How to Describe Your Work in a Way That’s Accurate Yet Still Speaks to What Your Client Wants
Messaging Might Not Be the Problem – Your Offer (or Ideal Client) Might Just Be Too Broad
Yup, You Can Tell Someone Your Price Before a Sales Call
“What Can I Add to an Online Course to Make It High-Ticket?”
You Don’t Need a Team to Bring In $30K-$50K/Month
Yes – You Can Find Leads For an Unusual or Not-Well-Known/Understood Type of Service
How Hard Is It to Make 365K/Year With 6 Sales a Month of a 5K Program?
Try Inviting DMs/Texts Rather Than Having People Book Sales Calls
To Attract Serious High-Ticket Prospects From Your Content, Make Sure to Put Your “Tips” In Context of Your Larger Outcome
Can Creating & Posting Content Be a Reliable Form of Lead Generation?
If You Don’t Like Using a Fast-Action Discount, Here’s Your Alternative
What It Actually Looks Like to Make An Offer That Gets People to Direct-Message You
How to Earn More Money for Less of Your Time By Optimizing the Process You Take Clients Through
People Will Buy High-Ticket Directly – Without Ascending Through Low-Ticket First
Yup, It’s Possible to Enroll High-Ticket Clients Over Messenger, Without a Phone Call
How to Grow a Facebook Group and Create an Engaged Community
High-Ticket Clients Don’t Want To Wade Through Tons of Free Material Just To Find Out What the Paid Offer Is
The Best Clients Will Accept Your Deepest Work Right Away and Don’t Need a Surface-Level Thing First
Soulmate Clients Don’t Need You To Pursue Them
High-Paying Clients Usually Aren’t a Total Hot Mess
You Can Get Sales of $2K-$20K+ Over Messenger Even if You’re Not Famous or Don’t Have a Big Audience
The Exact Actions to Take to Be Sure You’ll Book One or Two (or More) New High-Ticket Clients Every Single Week
Posting Content Can Bring In Clients Just As Quickly As DM’ing/Direct-Pitching People
Specific And Detailed Marketing Tends To Attract Coachable Clients
Bloated Programs & Services Cause So Many Problems – Here’s How to Make Yours More Efficient
Can You Do Your Content As a Video Rather Than a Written Post?
Write Posts Because You Feel Compelled To, Not Because You’re Trying to Get Leads
The Simplest Way to Only Attract Prospects Who Are Ready and Willing to Pay Your Fees
The Number One Thing That Prevents “Price Shock” From Your Prospects
Posting on Social Media Every Day Does Work to Get Consistent Clients – As Long As You’re Truly Doing it Every Day
Why People Sometimes Get Buyer’s Remorse After a Sales Call
To Attract Clients Who Want to Do Deep Work, Make Sure Your Content Talks About It
To Get Social Media Algorithms to Show Your Offers More, Don’t Write Them in A Spammy-Sounding Way
People Who Want Free Advice Aren’t Necessarily Freebie-Seekers – They Might Actually Hire You
You Can Sell A Really Basic, Even “Boring,” Program For Lots Of Money
If You’re Scared of Raising Your Price Because People Might Not Pay, You’ll Want to Better Define Your Ideal Client
When Writing Lead-Generating Content, Practice Doesn’t Make Perfect
You Know That Results Sell – But Are You *Really* Sharing Them?
To Enjoy Your Business A Lot More, Get Honest About What Type of Client Gets Best Results With You
Should You Make People Contact You to Get the Details of Your Offer?
Why a Prospect Says “Yes” and Pays, Then Changes Their Mind
How to Build Your Audience If You’re Not A Business Coach
To Get More Inquiries, Quit With the Summary Posts and Share the Good Stuff
The One Main Thing to Change About Your Offers to Get Lots More Attention and Interest In Them
The Insulting Premise of Many Guru Sales Trainings
You’re the “Likeable Expert” Because People Can’t Tell What Outcomes You’re An Expert In – Only What Topics
The Two Types of Price Objections – and Which One You Can Actually Do Something About
Why It’s Not A Great Idea to Have Someone Write Posts FOR You
You May Attract Clients Who Are Hard to Help If You Don’t Know How to Describe What You’re an Expert In
No “Meet-And-Greet” Calls Are Necessary When Your Content Gets People Coming to You
Prospects Sometimes Give Vague Objections Because They’re Confused By Your Description of How You’ll Help Them
Your “I Help” Statement Really Doesn’t Matter That Much
2 Types of Prospects Who Give Price Objections & How to Stop Attracting Them
Top 10 Content Mistakes that Result in Not Getting People DM’ing You About Your Program
Want More Clients? Actually Do Some Posts That Are Specifically About Your Program
Sell Them On Working With You, Not On Having a Discovery Call
When It Comes to Your Offer, Clear Beats Clever
Overdoing It On “Giving Value” is a Turnoff to Empowered High-Paying Clients
Fix These 3 Things About Your Content and the Algorithm Will Show It More
You’re Missing Out on Tons of Leads When You Don’t Say What Your Program Is
Objections Don’t Always Mean They’re Scared – It Could Be That They Don’t Understand Your Offer
You’re Not Giving Too Much Away – You’re Just Getting Too Detailed
You Probably Don’t Have the “Wrong People” In Your Audience
To 10X Your Business, Stop Having “Book a Discovery Call” As Your CTA
When Friend-Requesting You Can’t Tell Who Needs Your Work – and That’s Okay
A Messaging Problem is Often an Offer Design Problem in Disguise
How Webinar Funnels Can Cause Price Objections
If You Think You Couldn’t Have a Specific Offer Because All of Your Clients Are Different, Read This
A Price Objection Sometimes Just Means That They’re Not the Best Fit For Your Solution
To Get More People Reading/Watching Your Content, Lead With a Pain Point
Yes, Do Talk About Your Offer, But In a Problem-Based Way
Why It Can Be Hard to Enroll Clients Via the Webinar-to-Discovery-Call Method
To Keep People’s Attention, Share Your Process for Getting Results
3 Ways to Stop Attracting Clients Who Doubt You and Don’t Do the Work
Why Not a Lot of People Sign Up for Your Lead Magnet or Free Thingy
You Don’t Need A “Unique Value Proposition” – You Need to Better Explain the Specifics of What You Do
Please Provide Actual Evidence That Your Method Works
Empowered Clients Don’t Like the Pain-Poking Sales Call Tactics
Raising Your Prices Isn’t Always About Your Mindset – Here’s My Step-By-Step Logical Method For Seeing Your Value
Why You Get “Ghosted” By Prospects (And In Your Personal Life)
When You KNOW Your Program Will Deliver the Result, You’ll Be Confident Charging More
Are You Struggling to *Find* Your Niche or to *Articulate* Your Niche?
If Your Offer Wasn’t Put Together In A Way That Makes Sense, It’s Going To Be Hard To *Talk* About It In A Way That Makes Sense
Exactly How Much to Share In Free Content: My 3 Levels of “How”
How to Know What Outcome You Offer if You Provide a Business Service
How to Get 70%-90% of Your Friend Requests Accepted, and Blow Up Your Organic Marketing
Why They Follow/Engage/Like/Share But Don’t Buy: You Haven’t Invited Them To Buy
Webinar Funnels Do Not Work Well With Organic Marketing
Calm Down About Niching – You Can’t Help Everyone Equally Well Anyway