Some folks in my audience (n.b.: not clients of mine) have brought up a really good point: that they put in a lot of practice writing their content in Strong Method™ style and still don’t seem to get leads/clients from it.
This isn’t particularly surprising.
Practicing doesn’t necessarily help you to get better… because you could be practicing the wrong things. Or not practicing properly.
When I would practice organ for my college recitals, I would often “practice” a foot passage and hit the wrong note every time.
My professors taught me that this was actually NOT effective practice because I was actually teaching myself how to hit the wrong note!
They showed me that the way to really practice (in such a way that I’d get better) would be to slow way down, and play slowly enough that I would not make a mistake in the first place.
If I did it that way, my brain would never have a chance to even create the pathway that led to the mistake – let alone learn/reinforce it.
I read a book once that gave the example of “practicing” golf – how a novice golfer could go to the golf course every day and swing 1,000 times, and that still wouldn’t be true/effective practice if they swung with improper form each time.
Again, all that would do is ingrain the ineffective/incorrect habits and teach the golfer how to do a better job swinging improperly. 😆
Truly effective practice is both designed and supervised by an expert.
(Much more about the principles of effective practice can be found in the book I was reading – the title is Talent Is Overrated by Geoff Colvin.)
The expert can identify what specific things you really need to practice the most (things that are specific to you and the way you do the thing).
They can supervise your practice to make sure the practice is targeting the right skills and not targeting stuff you already do well.
And they can correct you IMMEDIATELY if something is off, so you don’t further ingrain bad habits.
When I work with clients in my 30-day program, I can very quickly identify 1 or 2 main areas that are tripping them up with their writing.
(It’s usually only 1 or 2 because my clients are great writers already when we start, and there’s just some aspect of this particular way of writing where they have a little blind spot.)
For some it’s that they don’t state the problem clearly at the beginning of the post.
For some it’s that they have trouble narrowing down their insight about the problem to something that’s easy for the reader to grasp, and stated in one sentence.
For some it’s that their CTAs need to be tailored to the topic of the post rather than sounding “tacked on.”
There are a million other possibilities.
But the good news is that in just a handful of sessions, we can pinpoint what the thing is for YOU.
I can write posts and emails all day long about different principles of writing to generate leads, but at the end of the day, there’s no substitute for actually working with someone and getting the feedback that is tailored to you so that you can practice and learn efficiently and get those leads and clients coming in quite soon. 🙂
If that’s what you want, and are ready for… DM me on FB about the 30-day program. ❤