Lately I’ve seen a lot of posts talking about the best methods for tracking organic lead generation and sales activities on Facebook.
Even descriptions of elaborate softwares that are being developed for such tracking.
I’m here to say that tracking really isn’t necessary AT ALL when you use my method (the Strong Method). I track very little.
The few things I do track, are mainly for my own interest/curiosity (i.e., to see how well my system is working so I can report the results to my audience) not because I NEED to track them in order to actually attract and convert the clients.
I track:
–the number (count) of individuals who reach out to me via Messenger or email to inquire about working together – this is a simple tally based on the name of the prospect and the date they first reached out
–the number of friend requests I send and the number that accept (I don’t always track this anymore because the numbers have been pretty stable for so long – no surprises, really)
–the names/dates of clients who sign up and how much each pays
–the topic/title of each FB post/email I write and when/where I post/share/send it (this is so I can easily see what content I can repurpose in different channels)
That’s pretty much it!
I DON’T track:
–people I think might be prospects in the future or I might want to reach out to
(this is a 100% inbound method and I never reach out to anyone first so there is nothing to track here)
–where Messenger conversations left off with prospects/what “stage” our conversation is in
(this is not necessary because the right people are so compelled by my posts and offers that THEY push the conversation forward towards the conclusion and enrolling – I do nothing to “nudge” them or follow up)
–what people said about why they are not signing up right now or when they’ll be back
(again I don’t follow up or try to get them to decide/commit so there is no reason to track this)
–who I have yet to respond to on Messenger
(there is no danger of losing track of this because of how clean and simple my process is – I check my messages once per day, respond to anything new/unread from prospects, and then click “hide” on the conversation so it is removed from my inbox and I know I’ve dealt with it – keeps things very clean)
.
As ever, being super-clear on your offer and your process and how they work – and conveying that clarity in your posts – removes the need for so much complexity in the client attraction/sales process.
With this method, people see your posts/emails and become silently convinced, reach out to you first, and close themselves – asking you for the sale after a brief qualification process.
It couldn’t be simpler – which is why you don’t need to track all your interactions with prospects or potential prospects.
Tracking only feels necessary when you don’t have an awesome offer/process for helping people or you aren’t expressing it clearly in your content. Then it makes sense that you think you need to be the “pursuer” and not let people forget about you.
They won’t forget if your posts blow their minds and show them how to solve their problem in a way that no one else except you has ever articulated before.
They’ll be transfixed and thinking about your posts day and night. And they’ll reach out at the exact moment when they’ve decided they must have your help. No nudging necessary.
It’s kinda like how some of my girlfriends think they need to “follow up” with a man they’ve been dating so he doesn’t forget about them.
I don’t think so. It’s laughable to think that he’d forget about you if he thought you were unique, special, and exactly what he’d been looking for.
I hope this post gives you permission to focus your time and energy on the only two things that really matter for marketing and sales: creating a great offer and writing great content.
N.B., all of this only applies to people who have enough experience serving clients that they know who they serve best and what outcomes they can provide (even if they might have trouble ARTICULATING those things – that is part of what I help fix when I work with people). Those are prerequisites to being able to have a specific offer and write specific content.
For those not in that position, you will indeed need a different method of bringing in clients for a while – likely one that does focus more on conversations, learning about people’s needs, and creating custom packages/offers.
For those who are interested, here I’ve linked the super-simple spreadsheet that I use to track my lead generation activities.
Enjoy!