In this post I’m giving feedback on a post by Hope Isaac (with her permission).
To follow along, you can find her original post here.
This is part of a new series of posts where I point out what people can change about their content so that they get at least one new client for their high-ticket program every week when they’re posting daily.
Let’s get to it!
Let me begin by saying that my posting structure is meant for selling high-ticket offers/programs that are aimed at getting a specific, amazing (big!) result for a specific ideal client.
So when I’m reviewing posts, I am looking at them through that lens.
Hope told me separately that she does sell a high-ticket offer. However, you wouldn’t know it from reading this post.
If I were to summarize what she shared in this post, it might read as follows:
“You can revive a dead Facebook group.
“Once I was in a course that had a paid Facebook group and went to the group to ask a question.
“The group appeared dead – there weren’t many discussions.
“I started posting questions – and what do you know, people answered me, and then others started posting questions too.
“I realized maybe it was like not wanting to be the first one on the dance floor.
“Since a lot of people don’t want to be the first to post and ask for help, what can you do?
“I have a 3-step strategy to revive dead Facebook groups. Comment below to get it.”
…
The way this post reads, it’s just like giving a “tip” (and a small and surface-level one at that) to solve a fairly straightforward and small problem.
(I know that having a dead Facebook group doesn’t necessarily feel like a “small” problem to those who are experiencing it – but why would someone pay a high-ticket fee to resolve it? Usually because the lack of engagement is somehow related to losing a lot of money in their business, right? But this post doesn’t mention that connection.)
This post lacks so much information that normally I’d be at a loss to advise as to how to improve it without knowing more about Hope’s business and offer.
However, in this case she actually told me in another thread what her offer is.
She said:
“The problems many groups are having is members are not advancing through their paid courses, and the group owner or their team are creating 100% of the content without receiving engagement back on the content for feedback and ideation and projected sales are declining or have stopped.
“Although not all content will lead directly to sales for every post, the content should be ascending the members through the current course, and ultimately towards the next rung on their value ladder.
“The Done For You service works with members and the team to create a community strategy for group growth/engagement, an audience profile of the members in the group to make sure they fit the entrepreneur’s avatar and to weed out those that are not, and then work with members with a one to many approach to make sure they are getting quick wins to keep them moving through the course for future sales ascension.
“The bottom line is to create a community that members like returning to for connection with other like minded individuals, and to achieve success for the members and the entrepreneur.”
OHHH!!!!
Okay. Now I think I’m starting to get what her business and offer are about.
Actually, I didn’t even fully grasp from the original post that she was talking about PAID groups/programs, so this is great clarity.
Although… maybe I’m still confused, because the last paragraph of her explanation above does also mention “strategy for group growth/engagement, and an audience profile of the members in the group to make sure they fit the entrepreneur’s avatar and to weed out those that are not.”
Which kinda sounds like it might be referring to free groups too, because you wouldn’t “weed out” people from a group if they paid to be there, right?
And “group growth” sounds like it also refers to free groups, because if it were a paid group wouldn’t you call it “sales” rather than “group growth”?
Maybe I’m just not understanding, though.
Anyway, let’s take what I DO know here (or think I know 😉 ) and try to advise on what kind of post Hope could write that would attract and pre-sell the people she’s really trying to target for this offer.
As you’ll know if you’re familiar with my method, each post focuses on a problem.
The key here for Hope will be to focus on a SPECIFIC problem that her offer solves.
Right now she’s starting out the post with “you have a dead or quiet FB group” as the problem.
But that’s actually not the problem she’s solving with her offer. That’s much BROADER than the problem she really solves.
(After all, “dead or quiet FB group” could apply to somebody who has a free group just for fun about local community events in their town and suddenly no one is posting in there anymore.)
She told me what the problem is that she solves, so that’s an easy answer to how to start out a new post! 🙂
Let’s pull the exact wording from what she told me, and use that to create the first sentence of the post.
“Are you having trouble getting your course members to advance through your course and ultimately towards the next rung on your value ladder?”
BOOM! That automatically targets exactly the right person – not just anyone with a FB group, but the exact person Hope is trying to help with her offer.
So people like me, who don’t have courses or value ladders, can stop reading immediately and never enter Hope’s funnel in the first place. We won’t comment on the post for that free 3-step strategy – and that’s a GOOD thing! I’m sure she doesn’t want to sort through tons of “leads” who actually aren’t a match for what she’s offering 🙂
But let’s get back to how to begin this post.
“Are you having trouble getting your course members to advance through your course and ultimately towards the next rung on your value ladder?
“Here’s ONE insight that should help you a ton with changing that.”
[State the insight in one brief sentence, then begin unpacking it]And this is where I’ll have to stop, because I’m not sure what her method is. But if she were a client of mine, I’d learn all about it and ask to see it chunked down to 3-6 main points before we even began writing these kinds of posts.
Maybe one of the insights relates to the thing she mentioned in her original post, about people being afraid to be the first one to post/share/ask questions in a FB group.
Still, if I am this course leader who’s not getting people to advance through my program – this actually doesn’t tell me what to DO.
I mean… HOW do I deal with this problem of people not wanting to be the first one to ask a question?
Do I get a team member to start posting questions?
Identify one course member who’s less self-conscious and somehow encourage them to post first?
Or…. ? I’m grasping here. I need the expert to fill in the gaps 🙂
But ideally, the post would spend a good amount of time explaining ONE particular point about WHY course members don’t advance, and then HOW to deal with it.
Now, this doesn’t necessarily mean going through the blow-by-blow of the super-granular details of the method.
(like “post here, say this, use this exact wording/script, wait 3 days…”)
In fact, I don’t recommend that, because the super-granular details tend to lose people as they’re scrolling FB.
It DOES mean giving the “gist.”
(like “we recommend identifying 2 members of your program who will be the first to ask a question, and staying in touch with them regularly via Messenger. Here’s why that works. [SEVERAL PARAGRAPHS OF EXPLANATION] We have a detailed method for how to get that to happen, which we execute for you in our Done For You service.”)
An ideal post length is 1,000 words (and Hope’s original post is only about 300 words), so there’s a lot of room to expand the explanation here.
Now, let’s look briefly at how Hope ended the post.
“I have created a 3-Step Strategy to revive dead Facebook groups. If you want to revive a dead group comment below REVIVE”
In my framework, we would not ask people to comment to receive a strategy.
(because, in my experience, high-ticket buyers are busy and are vetting potential coaches and service providers quickly – it just gives them more work if they have to comment to receive something)
Instead, whatever is listed out in that 3-step strategy is actually what we would share in our post.
Though, in order to give the fullest possible presentation of the ideas, we would probably break them up and only share one of the three steps in each post.
Or possibly even break down the 3 steps even further, into micro-steps.
I would need to learn more about what the 3 steps actually are, in order to advise better on this.
In my framework, the only CTA we ever use is for our actual, paid, high-ticket offer.
Mentioning it in every CTA, and tying it to each post topic, and posting every day, is the combination that eventually leads to consistent weekly clients for your high-ticket offer – because with all that repetition, readers finally start to understand what you offer and what it’s all about. Cool, huh? 🙂
So in this case it might sound like:
“Implementing this strategy for getting course members to ask questions in your FB group is just part of what I do in my 3-month Done For You service that helps you get 50% more members completing your course and advancing to the next level.
“In addition, I also do [LIST OTHER THINGS THAT ARE A PART OF THIS SERVICE THAT THIS POST DID NOT TALK ABOUT].
“DM me if interested in this service and we’ll do a quick chat to see if it’s a good match for you and your needs. If it is, I’m accepting new clients right now.”
Yay! Makes it so easy for the right client, who’s struggling with this exact thing, to see that you have a method for solving it… AND to know exactly what your paid service is and what the next step is to explore the possibility of enrolling in it.
…
So those are my thoughts on Hope’s post. Hope, thank you so much for allowing me to review it. I would love to know more about your strategy for getting folks to advance through a course. Although I don’t offer courses myself, this could be really helpful to a lot of people I know.
For the rest of you, if you’ve read this far, I hope you learned a lot from this review.
If you found it as valuable or more valuable than other business help or information you’ve paid for, I welcome your gratuity payment at my new gratuity page, as this kind of content is not free for me to produce. More information here on how to make a payment.
If you want me to write a post giving feedback on one of YOUR posts – here is the info on how to be considered.
If you want my step-by-step teaching on how to construct posts according to my framework, here is a link to a free video training.
And if you want the info on my 30-day program and how to become a client of mine, here’s what you need to know.
DM me on Facebook if interested in working together, and comment here with any questions about the writing method or the feedback I gave in this post. 🙂