Your “I help” statement – on its own – really doesn’t matter that much.
I was recently tagged on someone’s post to give feedback on an “I help” statement.
It just stated who she helped and what outcome she helped create (it was something about more money in less time).
Lots of people were commenting on the post saying it sounded like every other business coach out there and wasn’t differentiated enough.
There were lots of suggestions for “jazzing it up” and making it sound more “mysterious” and “clever.”
All of that is a total waste of time!
There are only so many outcomes that coaches can offer, and only so many ways to say them.
And you might say that most do sound rather “boring” – more money, less time, more alignment, more love, less weight, better health, less stress.
But if you try to be “clever” about how you say those things, you’ll likely just confuse people because they won’t know what kind of offer it is or what they can expect.
The solution isn’t to try to make your outcome sound more exciting. Big outcomes are INHERENTLY exciting – six figures, lose 30 pounds, eliminate anxiety.
People usually aren’t ignoring you because they dislike the sound of the outcome.
They’re ignoring because they aren’t convinced you can DELIVER that outcome. Just the outcome by itself sounds like noise when so many others are saying the same thing.
Now, it’s true that you do need to know what outcome you can help create. And sometimes it does need to be tweaked/clarified (like maybe you’re helping people to PIVOT their niche vs. IDENTIFY or CHOOSE it – those are different outcomes and the verb makes all the difference).
However… no one hires a coach based solely on their “I help” statement. That’s why you don’t need to obsess endlessly over that piece.
Instead, if you obsess over anything, you should obsess over how well you explain your METHODS for getting that outcome.
That’s why, when I work with clients, we don’t work on an “I help” statement. We work on an OFFER statement – which, yes, includes the outcome, but also a whole lot more.
Like what methods we use to get the outcome. And what type of person is a good fit to get the outcome with us. And what our container is for providing the outcome. And a lot more.
And then we work on writing belief-shifting posts that go into even MORE detail about our methods than the offer statement can.
These posts prove to your ideal clients that:
1) you actually know how to get this outcome (whereas they’ve likely hired lots of other people who SAID they knew how to get the outcome but provided no details on how they would do it and ended up not knowing what they were talking about)
and
2) that your methods are different from others’ methods (because you’re using your posts to point out exactly what is missing from others’ methods and how you’re filling the gaps).
99% of coaches are either scared to write these kinds of posts because they think it’s giving too much away, or they think they’re writing them but in reality they are not going into enough explanation or being clear enough because they’re stuck in their own head about their process and don’t realize how an outsider needs to have it explained so they “get” it.
So when you learn how to write these posts and be clear on your methods, you’ll instantly sound differentiated from everybody else who is only talking about outcomes and pain points and never saying HOW they solve those things.
Make sense?
DM me on Facebook if you’re interested in help to write posts that will always bring in leads and clients regardless of how crowded a niche you’re in. 😉 It’s one of the main things I cover in my 30-day intensive for experienced coaches and experts!