- You Don’t Have to Do “Pain Point Marketing” to Be Clear About What Problems You Help Clients to Solve
- Why So Much Copy/Messaging Coaching Isn’t Helpful
- Stop *Promising* Value in Your Content, and Actually *Give* Value Instead
- Would “Paid Ads to Webinar to Discovery Call” Work Just As Well As “Friend Requests to FB Posts to DM Conversation”?
- MYTH: “You Don’t Need to Learn More – the Issue Is Your Mindset”
- How to Show People You’re the Real Deal and Can Help Them
- Yes, Potential Clients DO Want to Know How You Do Your Work
- Why You Should Spell Out Your Offer In Your Content – Every Time
- Is It Always Your Fault If You Don’t Get Results In A Program?
- Does Your Audience Know That You Have Something For Sale?
- You Don’t Need a Team to Bring In $30K-$50K/Month
- The Simplest Way to Only Attract Prospects Who Are Ready and Willing to Pay Your Fees
- Why People Sometimes Get Buyer’s Remorse After a Sales Call
- People Who Want Free Advice Aren’t Necessarily Freebie-Seekers – They Might Actually Hire You
- The Insulting Premise of Many Guru Sales Trainings
- You’re Missing Out on Tons of Leads When You Don’t Say What Your Program Is
- Yes, Do Talk About Your Offer, But In a Problem-Based Way
- Empowered Clients Don’t Like the Pain-Poking Sales Call Tactics
- Exactly How Much to Share In Free Content: My 3 Levels of “How”
- Why They Follow/Engage/Like/Share But Don’t Buy: You Haven’t Invited Them To Buy
- Webinar Funnels Do Not Work Well With Organic Marketing