Yes – you can find leads for an unusual or not-well-known/understood type of service 😊
I often hear that “it’s hard to know who to friend request because I don’t know who’s looking for [METHOD I USE IN MY WORK].”
Whether that blank is filled in with “somatic work,” “EFT,” or a certain type of spirituality, this way of thinking entirely misses the point.
Many of your best potential clients AREN’T necessarily looking for [insert method here]. They may not even know it exists – and this is not a problem!
I hired a couple of somatic coaches last year and I wasn’t in any way looking for that. I didn’t know what it meant at first.
What I was looking for, was help with anxiety (which is a super common problem).
These coaches used their posts and other marketing content to explain the link between anxiety and somatic work – leading with the problem of anxiety because they know the problem is what will catch a potential client’s attention.
And it certainly worked on me!
You don’t need to find people who are familiar with, and want, your methods already. That is the entire point of the way we write our posts – to introduce our methods as the solution to their problems and GET them familiar.
Please watch the video “How to Sell Help That Your Ideal Client Doesn’t Know They Need” for much more detail on exactly how to use your posts and messaging to link up your method with the problem that potential clients are experiencing.
But, as far as friend requesting goes, you don’t need to overthink it. Simply follow my usual guidance and send friend requests based on easily observable things like your target client’s age and gender. And maybe their profession or their membership in a personal or professional development group on Facebook, to try to roughly ascertain their ability to invest.
Don’t make this harder than it needs to be. People in every niche imaginable have succeeded with Facebook marketing/lead gen. You’re likely not going to be the one and only exception to that. 😉