A thread in another group about a program where a lot of people didn’t get results has gotten me thinking.
The thread was basically a battle between people who were disappointed they didn’t get results, and other people telling them it was their own fault.
I read lots of comments saying things like, “The ONLY difference between people who get results and people who don’t is mindset and commitment. PERIOD. This program will work for anyone if you put in the work.”
I have to disagree, though. Because, based on my experience, almost no program works for “anyone who puts in the work.”
There are specific factual things we can point to about different clients’ individual situations that would actually show us why they may not have gotten results.
I did some research on this particular program and found some negative (yet civil and thoughtful) reviews for it.
The common thread was that this program does not work well for people who don’t yet know who they serve and how they serve them best.
(In other words, their offer and positioning.)
This program bills itself as a high-ticket marketing program, and people who came into the program already clear about their ideal client and what outcomes they could help them to achieve seemed to get great results.
Everyone else, not so much.
Negative reviews repeatedly said that this program is NOT a good program for those who need help figuring out their niche/ideal client/angle/positioning.
I can certainly believe that, even though I haven’t taken this program – because I find that MOST marketing programs almost totally skip over the positioning stuff or give it very surface level treatment. It’s one of the reasons I started my business, actually, because I saw such a huge gap.
Given that so many people have said that this program is not a good one for positioning, why do the people who run this program (as well as apologists who’ve taken it) continue to assert that it’s only ever the person’s own fault if they don’t get results?
Why don’t they think harder (or just read the reviews) and realize that there’s a pattern to who gets results in this program and who doesn’t?
And vet their prospects better, by actually asking them questions to see how clear they are about their niche and ideal client and positioning?
It amazes me that someone can get to 8-figures without doing this kind of introspection. I guess that’s why I hear stories of such folks paying to have negative reviews made un-findable on Google. They must really do a number on their consciences to make themselves believe that it’s always their clients’ fault for not working harder, and never their fault for not defining their own ideal client better and selecting the best candidates.
But actually, as I think about it, it makes sense. If they’re not good at helping their clients with ideal-client/positioning work, then it makes sense that they haven’t done a good job of defining THEIR OWN ideal client.
The whole point of my post here is to say that if you don’t want to end up an 8-figure guru with lots of unhappy clients and no conscience, maybe don’t start out as a 6- or 7-figure person with lots of unhappy clients and a conscience that you have to gradually abandon because you don’t know why they didn’t get results.
In other words, figure out the pattern to who gets results with you and who doesn’t. Adjust your marketing and your vetting process to only call forward the best candidates.
This is a major part of what I help people to do – so that you not only attract a steady stream of folks who are ready to pay you high-ticket, but that they’re also the perfect fit for what you do and actually get the results they came for.
Let me know if you need help. You can find more information about my 30-day 1-on-1 intensive program here. <3
If you want to teach my methods and thought process to your own clients, I have a certification program coming up. More info here.