…and why it’s important to do everything on this list, not just some of it 🙂
My recipe for getting this result consists of the following:
(1) 4-5 belief-shifting posts per week (hereafter, “BSP” – this is my framework for writing value content) on your personal profile
If you do fewer posts than this, you may not get the expected number of clients. I believe this is because you’re simply not as top-of-mind for people if your posts aren’t showing up frequently (meaning daily) in their feeds.
Your offer definitely won’t be as top-of-mind (the BSP framework includes an offer every single time).
This is all the more true because most people will not see every single post due to the noisiness of Facebook and all the other content competing for their attention.
Your content will also be better and more comprehensive if you’re in the habit of writing every day, because you’ll start to get into a “groove” of thinking deeply about your topics, and one post idea will lead to another (as most of us know who’ve started writing about one thing and felt ourselves veering off into something else).
Your prospects will also be better educated about what you do after reading more posts – which means more compelled and certain that it’s right for them, less ghosting in the DMs, etc.
(2) 2-4 offer posts per month on your personal profile
It’s important to regularly highlight the offer itself. The BSPs only include it at the bottom – and just as not everyone will see every post, not everyone will read to the bottom of every single one that they do see.
(3) 1 non-belief-shifting-post, non-offer post per week on your personal profile that is more geared towards getting engagement, such as a personal photo, big letters question post, something that’s funny or amusing to you, etc.
This is important to help increase visibility for the posts that follow (your BSPs) because those are inherently less likely to get engagement.
I do also think it helps to show yourself as a multidimensional person so that people receiving your friend requests will not think you’re a fake profile.
Branding folks also tell me it helps to let people see some other things about who you are and what matters to you so you differentiate yourself a bit from others in your field. 🙂 Of course, I think the way we write content already does a big portion of that job.
(4) 50 friend requests per day, either from groups or from the friend suggestions list.
For non-business coaches, it’s important that the majority of these friend requests not come from groups related to the problem you solve – but rather, from business or personal development groups.
Or from your friend suggestions list (checking before you add them to make sure they mention a business or professional job on their profile).
I can’t overstate the importance of this one.
The reason for non-business coaches not mining problem-specific groups (such as fitness groups, groups about how to find love, etc.) is because of my theory that true high-ticket buyers (those who can easily afford the fees and are too busy to try to DIY) are not as likely to be in those kinds of groups.
This is also the reason why you might get a lot of price objections (and/or your leads might not convert) if you’re trying to use my posting structure in a Facebook group that you built by marketing to people with a problem-specific message (for example, by driving FB ads to a webinar about that problem or by letting people organically self-select into the group based on its problem-based title).
Those people, I believe, are more likely to be the DIY type and less likely to be able to afford help.
If you want to sell to those kinds of people, our up-front way of marketing our offers (particularly the fact that we say the price) may be a turn-off to them and keep them from messaging you or keep them from enrolling if they do message you.
With those people, since they can’t easily afford the fee and won’t enroll over Messenger if they know what it is ahead of time, if you want to sell to them you’d probably need to use the method of holding back the price and detailed method/offer info until the sales call and then trying to help them get resourceful to find the money or put it on a credit card once you “put them on the spot” with the info on the call and give them a limited amount of time to decide.
(For the record, this is something that I no longer believe is ethical)
But in any case, my method is not likely to work well with these folks.
So if you want to use my method and want to attract folks who can afford your fees, I believe it’s better for you to send friend requests more “blindly” – targeting people based on their perceived earnings/ability to pay, based on their business or profession, rather than looking for evidence that they have the problem you solve or would need your work.
(Btw, nothing I’m saying here should be construed to mean that there shouldn’t be options in your business for people who can’t afford the fees or that you should solely target people who can afford them)
I’m an excellent high-ticket client and have hired coaches for loads of common non-business problems, and in most cases I never said/did anything whatsoever on Facebook to indicate that I struggled with the problem they solved.
(Never signed up for a webinar about it, never joined a group about it, etc.)
So people couldn’t target me based on that even if they tried.
Now let’s get to the importance of adding friends every day (at least Mon thru Fri) and the 50 number.
This, I’ve found, is enough volume to keep engagement high and ensure that new people are finding out about you every single day (and out of your 25-45 new acceptances of the 50 each day, at least one or two will usually “like” some of your recent posts).
This, in combination with the next item, #5 (regularly removing inactive friends) will ensure that engagement always stays high and that a new/unique collection of people is viewing your stuff every single day (because each day there are new people watching, and at least once a month there are old people removed).
If you keep posting over and over to the same audience, eventually it will be all the same people “liking” and commenting and all the same people NOT “liking” and commenting, and there won’t be a chance to reach anyone new.
(5) Once per month friends list engagement analysis with a tool like FriendFilter (that’s an affiliate link) and removal of friends who’ve been on your list at least 3 months and have not engaged for 3 months or more. Also being sure to maintain a ratio of at least 20% active friends to total friends
See the above section.
The reason I give you these suggested metrics is because they’re the ones I’ve used to get the results I’ve gotten. (which are the method’s standard/expected results of at least one new client per week).
(6) Tracking your execution of items #1-#5 above in a simple spreadsheet.
(I have one that I give to my clients, but you can also easily create one yourself)
This particularly includes counting your leads, which for me means copy/pasting the name of each person who inquires about my program, as well as the date they inquired, so that you have a precise count of exactly how many leads you are getting.
You’ll also want an exact count of your number of posts made, number of friend requests sent, etc.
This matters so that you can assess whether you’re really doing the method and what might be wrong if you’re not getting leads or clients.
I’m just as guilty as anyone of thinking to myself, “oh yeah I did a post every day this week and added my 50 friends each day!” but then scroll back and look at my sheet and realize that I only did one post this week and only added friends on one day.
I’m also guilty of saying to myself “oh yeah I’m sure I got 3 leads last week because that’s what I get every week” and then look at the lead counting sheet and see that I actually got zero the previous week.
Our memory for what we’ve done and what’s happened can be way, way off.
Of course, you’re welcome to modify the method in any way you like (and I actually think it’s cool that so many people have put their own “spin” on it) but I’m posting this so that you know that the method may not work as advertised if you modify it, as well as know what to fix if you’re not getting the number of clients that you want.
Any questions? Let me know in the comments here! 🙂