C’mon, admit it. You hate cold-DMing 50-100 people per day like that expensive organic marketing program taught you to do. 😉
Did you know that you don’t have to send ANY cold DMs and you can still enroll 4-8 clients per month (or more) to your high ticket offers?
That’s what I’ve managed to do – over 100 clients enrolled at healthy high-ticket fees in the past 18 months, and every single one was someone who messaged ME first.
So what gives? Why isn’t that happening for you?
I’d bet my net worth that it’s your content.
When your content is strong, people will feel compelled to contact you first. It’s that simple.
But not REALLY that simple though, because there are a TON of little details that come together to actually make content compelling.
It took me a really long time to realize what all of those details were.
I’ve written many posts about these different details that people are missing. I thought it would be fun to make this post a “roundup” of some of those, and direct you to where you can learn more.
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TOP 10 CONTENT MISTAKES THAT RESULT IN NOT GETTING PEOPLE CONTACTING YOU FIRST:
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1) Not doing any posts that are specifically about your program
(see here)
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2) Not weaving in a mention of your program into your value content
(see here)
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3) Trying to sell people on having a discovery call with you rather than just sell them on working with you
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4) Trying to sell people on some other free or lower-ticket thing hoping they’ll eventually upsell to the higher-ticket, and never selling the higher-ticket directly
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5) Having an unclear title or outcome for your program
(see here)
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6) Writing content that is not problem-focused or does not LEAD with a problem
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7) Writing content that holds back the answer/insight/solution – i.e. doesn’t share HOW you help people get results
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8) Going on and on in your content DESCRIBING the problem for too long rather than getting to the solution ASAP
(see here)
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9) Only talking about the result you provide and never saying what the actual program/offer is
(see here)
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10) Giving too many details and going too much “into the weeds” about your process so you confuse people
(see here)
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Enjoy all of these lessons born of my years of blood, sweat, and tears trying to make this whole biz thing work.