Want my #1 tip for growing your Facebook group like a weed?
Don’t promote the group itself. Promote specific things that are in there.
My inbox is stuffed every day with invitations to join groups that all sound the same: “A community for entrepreneurs to share and learn from each other, promote our businesses, and get free trainings!”
You can bet I’m NEVER joining any of those groups. There’s no incentive to do so. My groups list is flooded and I have no reason to believe that yours is going to offer me anything different or special.
But tell me that you’re offering a training on how to do something specific that I’ve been trying to figure out for years, and tell me that I have to join the group to see/get it – and I’ll be there in a hot second. 😉
Note that this does not mean you should spam individual people’s inboxes with the invitation to see the training/resource.
You can just make posts on your profile about it. 🙂
When you’re regularly growing (and also regularly pruning) your friends list like I suggest, you’ll always have new people to see your invitations.
I literally just rinsed and repeated the above strategy for 18 months to grow my Facebook group from zero to 4K.
After a while, Facebook even started “suggesting” the group in the sidebar to new people (I assume) because it’s so active and engaged.
And people started inviting their friends so they could see the valuable trainings too (without my ever asking them to do that – the trainings were/are actually so valuable that people simply felt compelled to share them).
Of course in order for this to work, your trainings/resources must offer a specific outcome and be something that your ideal client would want.
That’s where most people get tripped up – their training topic isn’t positioned in quite the right way so it’s actually solving a problem that the ideal client thinks they have.
Same for high-ticket offers, which is obviously a big thing I help my own clients with.
If you want a crap-ton more details and examples of how to create compelling topics for free trainings/resources, see this post (particularly the Facebook version of it with lots of workshopping in the comments section – scroll to the bottom for the Facebook link).
And if you want more details on how I grew my Facebook group, see this video.
And this post.
Enjoy. 🙂