- How to Explain Your Work and Narrow Down Your Offers if You’re a Business Expert Who Helps Clients With Many Things
- People May Not Read/Watch Your Content if the Wording Doesn’t Quite Match Their Thoughts About Their Problem
- Why People Will Pay A Coach to Learn a Strategy But Won’t Pay A Done-For-You Provider to Implement (and How Done-For-You Providers Can Change This)
- Why People Think Your Work Sounds Cool But Don’t Think They Need It
- How My Business Coach Got My Niche Statement Totally Wrong – and What I Learned From the Experience
- It’s Not True That Clients Only Buy Tangible Outcomes
- VIDEO: Exactly How to Figure Out What Big Outcome You Provide – So You Can Position Your Offer to Be Attractive to High-Ticket Clients
- How to Figure Out Your Message When Each of Your Clients Has A Different Problem They Want Your Help to Solve
- If You’re Attracting the Wrong Leads or Clients, Your Message Could Be Slightly “Off”
- Is Your Niche/Outcome Statement “Impressive” Enough?
- My Framework For Presenting A Hard-to-Explain Service or Expertise in An Understandable Way
- Exactly How to Figure Out What Big Outcome You Provide – No Matter Your Expertise
- “Will People Pay 5K For Me to Set Up Their Website and Lead Magnet?”
- Your Work May Not Be As Broad or Hard-to-Explain As You Think It Is
- Is It Hard to Market to Your Ideal Client Because They Don’t Have the Right Diagnosis of Their Problem?
- Worried No One Will Pay High-Ticket for the Thing You Love to Do?
- How to Show People You’re the Real Deal and Can Help Them
- It’s Actually Not a Good Idea to Frame Your Offer as a “Painkiller”
- How to Describe Your Work in a Way That’s Accurate Yet Still Speaks to What Your Client Wants
- “What Can I Add to an Online Course to Make It High-Ticket?”
- You Don’t Need a Team to Bring In $30K-$50K/Month
- To Get Social Media Algorithms to Show Your Offers More, Don’t Write Them in A Spammy-Sounding Way
- The One Main Thing to Change About Your Offers to Get Lots More Attention and Interest In Them
- You May Attract Clients Who Are Hard to Help If You Don’t Know How to Describe What You’re an Expert In
- Your “I Help” Statement Really Doesn’t Matter That Much
- You Don’t Need A “Unique Value Proposition” – You Need to Better Explain the Specifics of What You Do
- Are You Struggling to *Find* Your Niche or to *Articulate* Your Niche?
- How to Know What Outcome You Offer if You Provide a Business Service
- VIDEO: How to Sell Help That Your Ideal Client Doesn’t Know They Need