It’s possible to attract high-paying clients (5k-20k+) on a weekly basis from your organic Facebook content.
And not just any clients, but clients who are really advanced on their journey towards whatever outcome you offer.
Who want to do deep work and who see that you are a true expert who understands your subject matter more deeply than most of the other professionals they’ve encountered and considering working with.
How do you use your content to attract these kinds of people? Here’s one of my best tips:
Rather than simply repeating the cliches that everyone has heard before regarding how to get results, drill down into specific problems and show how the cliche idea actually applies to solving them.
When you do this again and again over time, it proves that you have a real expertise.
It shows that you don’t just know how to repeat the cliche and explain what it generally means (which almost any non-expert could do after watching a few videos or reading a book or taking a course), but you actually also understand it well enough to APPLY it to a huge number of situations.
Which, of course, means readers can see that if they work with you, they’ll be working with someone who doesn’t just regurgitate well-known principles, but can actually help them get RESULTS from those principles.
Here’s a really good (and meta 😉 ) example of this.
A cliche that most of my ideal clients have heard thousands of times is that if they want to have success selling their offer, they need to frame the offer in terms of what problem(s) it solves.
And (on a related point) that their marketing must talk about what problems they solve.
HOWEVER: even though so many have heard this idea ad nauseam, I still notice that tons of offers out there aren’t actually framed in terms of solving a problem (even though the person offering it THINKS that it is).
Same with marketing (content, etc). I notice that so much of it doesn’t talk about problems – even though the people writing the content have heard that they should do this, and probably think they are doing it.
So my content doesn’t just say “you need to talk about problems!”
I actually give specific examples of content that I’ve seen that doesn’t talk about solving a problem, and how I would suggest reframing it.
(I gave these kinds of examples for more than an hour straight on a recent livestream in my free FB group, which you can view here.)
Here’s one of the examples I gave on the livestream:
I saw that someone had made a post that began with the headline, “How to choose between having a website and having a funnel – which one do you need?”
And I pointed out that that didn’t really mention a problem.
I suppose you could make the argument that it’s a “problem” to not know which of those two things you need.
But in a marketing context you ideally want to speak to a much DEEPER problem – the thing that’s really bothering someone, that they really feel an urgency about solving.
I didn’t know what that problem would be without having a much longer conversation with the writer of this post.
(Which, of course, I do with my paying clients 😉 )
But one idea that sprang to mind as a potential problem was:
“I am working 60 hours a week to make $300K/year because I am doing so many sales calls. I would like a way to work less – ideally 40 hours per week – but make the same amount of money. How can I cut down on sales calls but keep my income the same?”
That’s a real, painful, urgent problem that many successful entrepreneurs have.
And the person who’s an expert on websites or funnels (or possibly both) could write a post that leads off with talking about that problem – and then breaks down how a website or a funnel (or both) could solve the problem of needing to cut way down on time spent on sales calls but keep income the same.
After all, one function of both websites and funnels is to educate potential clients on what is being offered – which could conceivably eliminate the need for sales calls, as sales calls often have a similar purpose.
…
When I consistently write and post content that gives examples like the above, of how this idea of “framing in terms of a problem” actually APPLIES to different businesses (and by consistently I mean I write this type of detailed content approximately 4-5 times per week, or every weekday), I consistently get people DMing me and enrolling for my high-ticket program to get my help with framing their content and offers in terms of solving a problem.
These clients share again and again with me that they believed I could help them precisely because I gave so many EXAMPLES of this well-worn principle, and linked it up to specific challenges they were experiencing.
Think about that. The market for people who will supposedly help you with framing your content and offers in terms of a problem (so you can sell more) is completely saturated.
And yet, I am doing so well – enrolling over 140 clients in less than three years and earning over 800K. And I’m not famous or well-known in this industry – let’s say I am quite far from guru status.
So, as a “regular” person, you can still cut through the noise and prove that you’re an expert and command expert-level fees from sophisticated clients.
And a huge part of doing that is simply giving examples of the well-worn principles that your people have heard a thousand times – and linking them up with specific problems.
You can do this as a non-business expert too.
I have had many clients in the non-business realm, from relationship coaches to mindset experts to fitness and nutrition consultants.
All of these kinds of folks have sold more high-ticket offers more easily (i.e. without a phone call) by beefing up their content to include more explanations and examples of well-worn principles.
Relationship coaches, instead of repeating the cliche “you have to change yourself in order to change how your partner is behaving,” and then talking vaguely about it, name a specific relationship problem and show how the cliche applies.
Like so:
“If your partner always gets combative when you express an opinion that differs from theirs, you can lower the temperature by changing the energy you’re bringing to the interaction. [EXPLAIN WHAT THIS LOOKS LIKE AND SPELL OUT HOW THE INTERACTION MIGHT UNFOLD DIFFERENTLY IF THE PERSON MADE THIS CHANGE. INCLUDE QUOTES AND SAMPLE DIALOGUE]”
Mindset coaches, instead of repeating the cliche “your beliefs about money are stopping you from selling at a higher price” and then talking vaguely about it, name a specific problem related to selling and show exactly how the cliche applies.
Like so:
“If your throat closes up every time you’re about to ask for your new price of 5K on a sales call, it could be because you have a deep-down belief that it is wrong to make more money than your parents. Here’s how that works: [BREAK DOWN THIS IDEA MORE AND SHOW THE STEP-BY-STEP LOGIC CHAIN OF EXACTLY HOW THIS BELIEF LEADS TO TAKING OR NOT TAKING THE ACTION OF STATING THE PRICE ON A SALES CALL]”
Get the idea? 🙂
Helping people to make their content and offers more precise in this manner is the majority of what I do in my 30-day private intensive.
It’s aimed at helping true experts to command expert-level fees on a weekly basis, without sales calls, from sophisticated clients who want results where less sophisticated solutions have failed them.
We also cover my simple audience-building strategy and Messenger enrollment process to make sure you always have enough eyeballs on your content and offers and can easily and efficiently qualify and enroll the right ones (and only the right ones).
More information about the program can be found here.
And the next step is to DM me on Facebook if you’re interested. 🙂
If you’re interested in teaching my methods to your own clients, I’m creating a certification program. Send me a DM on Facebook if you’re interested in that.