Work with me to become certified to re-teach my methods!
This is an invitation to folks who have built a successful business (6-7+ figures a year) teaching copywriting, sales, content creation, offer creation, and/or messaging…
…and would like to have permission to re-teach my client attraction methods, known collectively as the Strong Method™, so that their clients can become even more effective at attracting better-fit, higher-paying clients (and with less friction and fewer objections)…
…which can lead to being able to charge more to help those clients and reach their next income milestone – be it multiple-six figures, seven figures, or beyond seven.
The certification program is a year-long engagement in a small group (2-5 people), and here’s what we’ll work on:
1. Developing your intuition and awareness around what kinds of offers and content follow the Strong philosophy.
We’ll begin by doing a field study of offers and content that you and other certification students come across in the coaching/expert industry. We’ll discuss why/how they do or do not follow the Strong Method™ (heads-up: most will not follow it!), and what the implications might be for each example when it comes to client attraction.
We’ll then move to studying offers and content written by clients and followers of mine who are making a serious attempt to follow the Strong Method™, and discuss and explain how these are different from non-Strong examples.
2. Actually learning the Strong Method™ thought processes and philosophies for discerning and articulating high-ticket outcomes, structuring Strong style programs/packages, writing the Strong style 500-800 word description of an offer, qualifying and enrolling clients over Messenger (or a short call), friending the right people to grow a FB profile audience, and writing client-attracting content (which we call “belief-shifting posts”).
As part of this phase you’ll also get access to the various tools and worksheets that I use to help clients, and learn how to use them most effectively.
In this phase, the intuitive knowledge that you gained in the field study phase will become more explicit. We’ll go back to the field study examples and discuss how you would use the Strong tools and processes to assist if these were clients of yours.
3. Creating your own offers and content that you’ll use to market yourself as a practitioner of the Strong Method™ – including figuring out how you’ll merge your knowledge of the Strong Method™ with your existing expertise to create a unique offer.
In this phase I’ll essentially be going through the entire Strong Method™ coaching process with you, but applying it to your own business – just as if you were a client in my signature 1:1 program.
4. Working with four (4) beta clients, one in each mega-niche (health, wealth, relationships, and personal development), to apply everything you’ve learned about the Strong Method™.
You’ll have the chance to ask me questions about anything that’s coming up as you do the client work, and I’ll review your clients’ completed homework assignments as a test of your competency in the method.
Phases 3 and 4 will take up the second half (6 months) of the program, with the majority spent on phase 4.
Phases 1 and 2 will take up the first half (6 months) of the program.
In this program you’ll get both small group and 1:1 calls, written frameworks and checklists to help you with learning and teaching the Strong Method™, and access to me between calls in a Facebook group with other students.
Given that I expect students of this program to already be familiar with my method when they enroll, the vast majority of your time will be spent doing the field study work.
What this means is that there will not be a ton of videos or other theoretical material to watch/read. As you know, the details of my method are already taught publicly, so at times you may receive an assignment to re-read/re-watch certain public teachings to reinforce certain points that we’re studying – but only on an as-needed basis.
The theory behind this method is simple, but learning to actually APPLY the method in a wide variety of situations will be the challenge – so application is what we’ll focus on.
In order to be the best fit to join the certification program and become a successful practitioner, you must be someone who has already learned/studied my method quite a bit from my public teachings, and feel that you resonate with the method as well as the philosophies and values behind it – yet also have your own unique points of view about marketing and sales.
(All of that is to say: you feel a strong resonance with my stuff, yet you’re also not trying to become a carbon copy of me. 🙂 )
The investment for the certification program is $30K – which I’m considering a beta price, as it’s quite small compared to the millions you can earn over the course of your career (I’m at about $950K after approximately 4 years) and the amazing results that your clients can get.
A pay-in-full discount of $25K is available.
I am also offering a courtesy payment plan consisting of a $15K deposit and three additional monthly payments of $5K each (totaling $30K).
There will also be an annual fee (currently $10K, subject to change) to maintain certification. The first year after certification will be free, and then the $10K will apply.
All of this is further documented in the agreement we will sign.
If you’re interested in certification, send me a DM on Facebook. Tell me about your business, and why you want to incorporate the Strong Method™ into your toolbox.
We’ll have a quick DM chat and then hop on Zoom to confirm fit and plan next steps. 🙂