Ever had trouble converting sales calls (and wasted a ton of time) because a lot of your prospects seemed not to know much about your work?
And seemed to have only booked the call “to get more information” rather than being ready (or almost ready) to decide?
Yeah… I’ve been there… done that… bought the t-shirt. 😂
I tried so many things to fix it.
I tried only putting my call-booking link at the end of my webinar and nowhere else – so they’d literally HAVE to watch it (and get the info about what I do and how it all works) before they could book a call.
But, in the end, I wanted more chances to book calls – so I also put the link in emails, CTAs, etc. And then I tried putting a checkbox on the call-booking form saying “did you watch this webinar? yes/no”…
I tried other stuff too.
But, in the end, nothing really moved the needle much in terms of the number of prospects who were getting on my calls sounding fully informed about my work and ready to buy. I did get a few, but it was so rare.
(People would even check “yes” on the form that they watched the webinar, and then admit on the call that they actually didn’t! 😂 )
Fast-forward to today – and things are totally different. I’ve done over 150 high-ticket enrollments (between 3k and 10k price point) in a few years (whereas previously I only got 5-8ish per year, and not all were even high-ticket).
And I don’t even do sales calls anymore! People sign up after a short DM chat.
And when they initiate the DM with me (I never initiate), they almost always sound close-to-ready to buy. It’s almost never a looking-for-more-information type chat. (Unless they’re a referral)
What made the difference between my results then and my results now?
It’s something so obvious – truly the biggest “duh” moment for me:
I am now giving more information in my content about what my work involves. 😉
Like, a lot more.
And it’s clearer information too.
I’m going to break down for you what I mean by that.
But first – let me say that the vast, vast majority of coaches/experts in our industry don’t give the amount of information OR the clarity of information that I’m referring to here.
(i.e. – the kind of information I switched to in order to get the results I’ve gotten.)
What I mean is: I had NO template for how to do what I did.
It was, and is, cutting-edge.
Thank God for the gift of intuition and the courage to follow it – or nobody would ever do non-templated things. 😉
The way that I (and those who use my work) share information in order to get easy high-ticket sales has even become a protected framework, that other coaches want to learn and teach, whose name is trademarked (as The Strong Method™)…
…because so many people LOVE this way of doing it, as opposed to the way that makes them feel like they got scheduled for a root canal every time a sales call books in.
Now I’m going to share with you a few high-level points from the Strong Method™ way of sharing information, and let you know how you can work with me to implement the method, AND let you know where you can go to research the full details of the method.
Sound good?
Okay, let’s dive in.
First point about the Strong Method™ way of sharing information:
We actually make posts on a regular basis that sum up our main offer in terms of the concepts that we work on.
(which obviously means that before you can make such a post, you have to have actually thought about your offer in this way, and constructed it in this way – which a lot of people haven’t)
I remember that 5+ years ago I was really frustrated because people would tell me, “I left your Facebook group because you seem to only help with elevator pitches and I’m set on mine.” And I was like “no no no! I help with much more than that! I help with creating your offer, and writing clear content, and…”
Now, in hindsight, I know that there’s no need to fret about people having misunderstandings like that because there’s an elegant way to share everything you do so that it makes sense AND people aren’t confused.
I gained enough client experience to know what kinds of OUTCOMES my grab-bag of skills and knowledge could get when they were all put together.
And then I figured out a way to pitch my offer with the outcome first, and the concepts second.
This is what I now help others to do too.
(for an example of what this looks like, click here)
(and to learn about the group workshops where I help others to get clear on how to word their outcome so they can write these great offer pitches too, click here)
This has been so cool because it literally NEVER happens now that a prospect will say “wait, I thought you only helped with elevator pitches” or “I thought you were a copywriter who wrote posts for people.”
Instead, they understand the package of different things that I do and why all those things are included, and they’re reaching out because they WANT the exact combination of things that I do.
(Such a high percentage of prospects are a good fit when you use the Strong Method™!)
My clients give me similar feedback – that so many of their prospects understand their work so clearly and so few are a poor fit.
Second point about the Strong Method™ way of sharing information:
We make posts (daily! in fact it’s the main thing we spend our time on, other than meeting with clients) that go DEEP into our expertise and the different ways that our expertise solves problems.
No more “3 steps to [result]” type content that’s only a few sentences long – or “5 shifts to achieve [result]” type webinars that only spend a few minutes on each of the 5 things.
Instead, we break apart the micro-problems that our clients are experiencing (the ones that comprise the “big problem” we’re solving in our business) and we also break apart the micro-pieces of our methods for solving problems.
Each post tends to highlight one micro-problem and one piece of how to solve it.
That narrow focus for each post allows us room to expand and show the depth of what we do.
Yet (this part is magical) each post also has a summary, usually at the end, that lets the reader know where this micro-topic sits within the full scope of our expertise, and lists out the other areas of our expertise that weren’t talked about in that particular post.
In that way, we’re going both wide and deep at the same time – so readers have the micro-view AND the 30,000 foot view in one piece (and every piece) of content.
I can’t tell you how amazing it is to have prospects coming to me who’ve read that type of content. (You’ll just have to try the Strong Method™ for yourself and see 😉 )
Not only are they the perfect fit for my work, but they feel like old friends because they “get” me and what my work is about, and they already know they want to be a part of it – and I haven’t even spoken to or interacted with them previously in most cases!
To check out my most acclaimed case study video breaking down exactly how to write this kind of content – with examples from all kinds of niches – see this video.
Helping experienced coaches and experts to write value content and offer pitches that draw in pre-sold, ready-to-buy high-ticket prospects (not the info-gathering types) is the main work that I do in my 30-day 1:1 intensive.
I also help with packaging your offer in a way that’s going to help get clients the outcomes in the most effective AND efficient way possible (so that you can spend less than 10 hours per week on client work, AND have time left over to write this awesome content, and still make multiple-six figures).
I help you craft a simple DM sales process (which also transfers to a SHORT call if you want to do one) where you can easily qualify and enroll people who are a perfect fit for your offer. The sales conversation is almost an afterthought with this method because your content does so much filtering.
And I help you put a simple plan in place to grow your audience organically by 500-1,000 people per month the way I’ve done it with FB groups and friend requests.
And before we do ANY of that, I help you to get super-clear on how to articulate what outcome you’re offering and to whom you’re offering it – as that foundational clarity paves the way for clarity on everything else (how to structure your offer, how to write the content and the CTAs, and so much more).
This “outcome articulation” bit is also the focus of my group workshops that I hold a couple of times per month (you can always check this page to find out when the next one/s will be).
The difference between those two offers is that with the workshops we stop with outcome articulation, and with the 1:1 program we do all the other stuff too – offer creation/tweaking and pitching, content writing, creation of sales process, and more.
More information on the 30-day program can be found here.
More information on the group workshops can be found here.
And, if you’re a long-time (or short-time! 🙂 ) fan who’s interested in becoming a Strong Method™ Certified Practitioner and learning how to teach the method to your own clients, send me a Facebook DM about my certification program!