- Your Audience Doesn’t Think They Can Do It On Their Own – They’re Just Clueless About the Results They Could Get With Your Help
- To Attract Serious High-Ticket Prospects From Your Content, Make Sure to Put Your “Tips” In Context of Your Larger Outcome
- You’re the “Likeable Expert” Because People Can’t Tell What Outcomes You’re An Expert In – Only What Topics
- You’re Not Giving Too Much Away – You’re Just Getting Too Detailed
- Why They Follow/Engage/Like/Share But Don’t Buy: You Haven’t Invited Them To Buy