- Is Your Niche/Outcome Statement “Impressive” Enough?
- Yes, Potential Clients DO Want to Know How You Do Your Work
- Your Audience Doesn’t Think They Can Do It On Their Own – They’re Just Clueless About the Results They Could Get With Your Help
- If You Give All Your Insights Away In Your Posts, What More is There to Share With Paying Clients?
- To Attract Serious High-Ticket Prospects From Your Content, Make Sure to Put Your “Tips” In Context of Your Larger Outcome
- You’re the “Likeable Expert” Because People Can’t Tell What Outcomes You’re An Expert In – Only What Topics
- You’re Not Giving Too Much Away – You’re Just Getting Too Detailed
- Exactly How Much to Share In Free Content: My 3 Levels of “How”