On occasion I’ll have someone ask if I offer a done-for-you service – writing posts FOR others.
That’s always gonna be a “no.”
With the Strong Method, we actually explain our methods for getting the results we get.
So in order for those explanations to be juuuust right and 100% accurately-explained, they’ve gotta come directly from you.
Because you are the expert in your subject matter who’s spent years or decades developing your body of knowledge, remember? 🙂
I can certainly help to figure out a structure for the posts and the basic ideas to focus on. I can even help get them started.
And that’s what I do all the time with my private clients.
But it’s a coaching and done WITH you model. I’ll speak the post out loud as it’s coming to me, and I’ll invite the client to correct me in the areas where I didn’t quite explain a concept properly because I don’t understand it as deeply as they do.
(I’ll also invite them to be the one who actually puts words to paper, so that they say everything the way they would normally talk. My written “voice” is always going to sound weird when attached to someone else’s name.)
In a live session and over Messenger afterwards, we’ll go back and forth on the post until it’s exactly right – where I agree that it follows the framework, and they agree that the teaching/explanation parts are accurate.
It’s always a special moment when a client and I finally agree on a post and neither one of us has more edits, because we know that it “works” both from a messaging perspective and from the perspective of their expertise and teaching. 😉
That wouldn’t happen if I wrote your posts for you. They’d come back and some parts still wouldn’t be accurate and you’d want to change them anyway. And then you’d end up with a weird amalgamation of my voice and your voice.
Done-with-you is the way to go here. 🙂
The real secret sauce of the posts we write with my method is that they go deep into the “how.” And I’m just never going to have access to all the experience, definitions, nuances, analogies and examples that you have in your brain to explain HOW your methods work – unless I close down my current business and spend the next 10 years studying YOUR subject matter. 😉
Which is probably why a lot of growing businesses have a copywriter on STAFF – it’s a full-time job to get and stay up to speed with the subject matter.
And that’s fine if you’re at that stage.
But if you’re a solopreneur or just have a very small team and you’re trying to have your copy totally hands-off and done-for-you, I’d ask yourself why.
Something I sometimes hear is that folks don’t have time to write.
I would counter by asking, “What else are you spending your time on?”
Interestingly, if you’re spending a lot of time on client delivery or sales calls, better writing in your marketing can actually help to decrease the time you’re spending on those things.
I was able to totally eliminate sales calls when I got my copy to do more filtering for me to reach the right people and repel the wrong ones. This saved me at least 10 hours a week.
I was also able to spend less time with clients because most folks came through my door already understanding a great deal about my methods and in many cases having begun implementing them already – again because of how clearly my writing spells the methods out.
Which meant I could help clients to get their results faster, which meant they were willing to pay me more for shorter programs, which dramatically increased my profitability (multiple-six figures added to my bottom line each year in the same number of hours worked per week – or less).
So learning how to write your posts is quite literally one of the highest-leverage activities for you to be spending your time on. It’s going to make everything else work better in your business.
And once it’s working and your business is growing like a weed, then you can start to think about outsourcing and downloading your thought processes for writing to someone else, and making them that long-term partner who’s going to be able to effectively “channel” you and your expertise and your voice.
I just wanted to put this out there as a reminder that getting clear on how to express things is most likely going to be a collaborative effort with someone else when your business is still just you – not something you can get totally off your plate. You’re the power and the source of the magic. <3