Here’s one important detail to change about your posts so they attract sophisticated clients (every week) who are already looking to spend good money on coaching or services.
The thing to change? Try not to make transformation sound as “easy as 1, 2, 3.”
(those are the posts where you use a “1, 2, 3” kind of list to summarize the highest-level points or steps for getting a result)
Instead, I suggest presenting your process in a much deeper and more thorough way.
Today I’m going to give my thoughts on why the “easy as 1, 2, 3” post DOESN’T work well to get people messaging you who are happy to pay 5k-20k+ for a sophisticated service.
The most sophisticated clients have tried to solve their problem or improve their skills many times and in many ways – and they either haven’t succeeded, or haven’t succeeded to the level they’d like.
So they know the process isn’t actually as easy as the “1, 2, 3” steps you’re listing.
(and if it were – why would they hire you? They can just follow the 1, 2, 3 from your post 😉 )
The “easy as 1, 2, 3” post goes roughly like this:
“Here’s how to solve _ problem. First, do this. [a couple of sentences] Second, do this. [a couple of sentences] Third, do this. [a couple of sentences] Then you’ll have your result! Message me if you want help!”
If you’ve written this kind of post, it can be hard to see why that wouldn’t be effective.
But that’s a self-blindness issue.
Almost everybody I’ve pointed this out to will totally see what I mean if I use someone ELSE’S post (not their own) as an example.
Let’s do that now.
What if you read a post from me that said…
“Here’s how to get one high-ticket client per week.
“First, have a very clear and compelling offer that solves a big problem. [a few sentences of explanation]
“Second, use friend-requesting to grow an audience on Facebook who might need your offer. [a few sentences of explanation]
“Third, make posts that give value and prove you know what you’re talking about and pitch your offer. [a few sentences of explanation]
“Once you implement this you’ll have one high-ticket client per week.
“Message me if you want help with any of this!”
Would that be compelling? 🙂
Would you rush to my inbox to ask me how to hand over your thousands to have my help, without thinking twice?
If not… why not?
I’m actually interested to know your answer before you read MY diagnosis of the answer.
If you feel so inclined, type your answer in the comments of this post right now before you continue reading. I think the answers will be enlightening for all of us.
I’ll wait… 🙂
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Okay. So here’s how I’d explain why that’s not compelling.
First, it sounds like I could have copied it from somewhere.
Loads of people are teaching and talking about those 3 steps to getting clients from Facebook. It’s not like the “1, 2, 3” are a secret. So what makes me expert enough to charge big money to help people do this?
Second, if the results are really as easy as the 1, 2, 3 I listed there, why would you need ANYONE (let alone me) to help you with them?
That post isn’t exactly an advertisement for hiring a coach or consultant. It’s just like free tips.
Third, just listing the three steps in no way proves that I have a detailed understanding of how to execute them, or that I know how to apply them to a wide variety of businesses and niches (including yours, of course 😉 ), or that I know all the ins and outs of where people could go wrong when executing, in such a way that I could coach you through the process.
All of which are what you want proof of before you hire me, right? 😉
I could go on, but we’re starting to get to the real answer of what to do INSTEAD of the “1, 2, 3” post so that people believe that you’re a true expert with a sophisticated solution that will succeed where others have failed them.
In short, it’s everything I just said a couple of lines ago.
You’ll want to provide details on how to execute your 1, 2, 3 steps – whatever they are.
And examples of how they apply to different situations.
And descriptions of all the things that could go wrong when executing, and how to handle them.
And much more too! I have a ton of tools here.
These are just ideas to get you thinking in the direction of how to be more detailed with what you share.
Now, if you get that detailed about all three of your steps (or however many there are), your post would be the length of a book.
Obviously, that won’t work.
So the way I think about this is to break apart the three steps into different posts – and then break them apart AGAIN.
Maybe even a couple more times after that.
Until you get to one micro-piece of your method.
Then you can take that micro-piece and use one full post (of about 1,000 words) to expand on it in a way that satisfies the reader that you really know your stuff.
That’s actually what I’m doing in this post, of course!
I’m going back to my “1, 2, 3” and taking a tiny piece of #3 (which was: “Make posts that give value and prove you know what you’re talking about and pitch your offer”) and zooming in on one tiny detail of how I create posts that prove we know what we’re talking about.
(and that one tiny detail is: zooming in on one tiny detail of a method rather than summarizing an entire method – meta, huh? 😉 )
There are dozens of other details to my method that fall under this point #3, and I’ve highlighted many of them in other posts.
(One per post, of course, so there’s plenty of room to expand on each one.)
And, in my posting structure, we use a very concise CTA that lets the reader know where this particular detail sits within our overall framework, as well as (briefly) what else is included in the framework.
(if you read to the end of this post you’ll see an example of how to do that 😉 )
So, in that way, we give people zoomed-in detail AND the broader picture, both in the same post, so they can see from both perspectives.
If you’re interested in some more case studies of “1, 2, 3” type content and how I would suggest correcting them to be the more detailed type of content, check out three post reviews that I did recently.
These are from followers of mine who volunteered to have a post of theirs reviewed by me on my timeline.
To read my critiques, click these links to be taken to other posts:
If you would like my help to improve the depth of explanation in your posts (as well as many other details) so that they attract an average of (at least ) one client per week, send me a DM on Facebook. I offer a 30-day 1-on-1 intensive where we work on this.
We also – if needed – clarify how you are articulating the outcome and benefits of your high-ticket program, and write posts directly pitching it, using my 500-word “direct offer” framework.
And we customize a strategy for growing your organic audience through friend-requesting if you need that.
Again – send me a DM on Facebook if you’re interested in working together. I’ll ask you a few questions to make sure that you’re a good candidate to get results in the program. If yes, I can get you started as soon as next week!