If you want lots more inquiries about working with you (and you want them to be pretty well-informed about your work already when they first contact you), here’s what kind of post NOT to write.
(I used to write this kind of post all the time and only got a handful of leads and 0-2 clients per month – often 0 – so I know what I’m talking about 😆😆😆)
It’s the post that goes: something like this:
“Here are the top 3 things to fix if you want to get high-ticket clients with ease:
“1) Have a clear message for your offer and it should be about solving a big problem.
“2) Have a solid lead-gen strategy. Whether that’s Facebook ads, connecting with potential clients in groups, or forming partnerships with others in your market, you’ll need a way of consistently generating leads.
“3) Know how to lead people to the sale in a respectful, non-sleazy way.
“Next Wednesday I’m going to be teaching these points in a lot more detail in a free masterclass called The 3 Secrets to Easy High-Ticket Sales. Click here to register…”
(And then for those who actually show up to the masterclass AND watch to the end, there’s an invitation to work together, or maybe not even that, just an invitation to book a call and at the very end of that call, the prospect will finally find out what working together looks like.)
Do you see the problem here?
That post doesn’t give ANY value – it just summarizes three very basic points about client-getting that everyone reading the post has most likely heard already.
So already that’s not a great incentive to register for the masterclass because the reader has no real reason to believe that the masterclass will offer value either when the original post didn’t.
It’s possible that your masterclass DOES offer real value that your post didn’t, and that from those who do watch it you’ll get some leads/clients, but by putting zero value in the post, you’re already limiting yourself as to how many people will actually watch it in the first place.
Then there’s also the fact that most masterclasses don’t offer much value either (it’s inherently hard for them to do so, given how little space/time there is to unpack your insights), so it can be hard to get people to book calls from a masterclass or otherwise contact you about working together.
The point I’m really making here is that when I used to write my content this way, my funnel was too long and I was making people go through too many steps.
Now, what I (and those who follow my method) do, is to actually put the value (AND the offer!) RIGHT IN THE POST.
That’s the entire premise behind my method: that we don’t send people off elsewhere to get the value/information/insights. We give it freely. And then we pitch our offer and invite a DM.
And when we do this, we get a DM from an interested person almost every time. (Assuming we have an audience of about a couple thousand people or more)
So, to go back to my original example of a “blah” post that didn’t get much of a response, here’s how I would transform that now to fit the Strong Method:
“Let’s talk about ONE reason why you’re not getting high-ticket clients with ease: Your message doesn’t talk about solving a big problem.
“I know you’ve probably heard this before, like most people have, but what I find is that most people’s messaging doesn’t REALLY talk about a big problem. People think they’re talking about a big problem but they’re really not. Let me give a few examples of what I mean.
“[SPENDS ~1,000 WORDS ACTUALLY EXPLAINING WHAT A ‘BIG PROBLEM’ LOOKS LIKE, INCLUDING 3-5 EXAMPLES OF WHAT WOULD QUALIFY AS ONE AND WHAT WOULDN’T]
“[THEN GIVES AN EXAMPLE OF HOW I OR A CLIENT OF MINE ACTUALLY STARTED ATTRACTING MORE CLIENTS WITH MORE EASE AFTER CHANGING THEIR PROBLEM MESSAGE FROM ‘X’ TO ‘Y’]
“Helping coaches and experts to tweak their message to reflect a bigger problem so that they attract 4-8 clients per month is a big piece of what I do in my [length of program] 1:1 program… DM me if you’re interested…”
Can you see the difference?
And the beautiful thing about this is that EVERY person who sees this post has an opportunity to get the value, appreciate your knowledge and expertise AND see the offer.
You’re not narrowing the potential number of eyeballs further and further with each step you make people take.
Does this make sense?
Let me know of any questions here.
Helping folks to write this kind of content so they get consistent inquiries from pre-sold leads and 1-2 sales per week for their high ticket offer is what I do in my 30-day 1-on-1 intensive program… DM me on Facebook if you’re interested in having my help. 😍
Also DM me if you’re interested in teaching my methods to your own clients. I have a certification program!