Here’s something that a lot of people miss when it comes to attracting serious high-ticket prospects from their content:
They mention some kind of small “tip” from their methods or body of work… but they don’t tie that tip back to the big outcome that their work provides.
An example would be when I used to write about different ways to “grab attention” from content.
This was fine and not necessarily incorrect, but I never mentioned that these tips were part of a larger method to actually use the content to attract and convert clients paying 5K or more.
People won’t necessarily pay a lot for a service to help content “become more attention-grabbing” because that doesn’t sound very impressive all on its own.
They’re more likely to pay a lot for a service that would help them to attract and convert 5K clients 4x or more per month.
The same applies if you help people with (for example) burnout.
If all your posts are about things like “here’s a tip to help you calm anxiety in 5 minutes or less,” but you never give any context such as “this is just one piece of a method that helps you to break your pattern of over-working and over-giving for good and live 99% of your life in peace and calm,” readers may not grasp the fact that this is a high-ticket service with big amazing outcomes.
In fact, they may never even really understand what it is you do, let alone how amazing it is.
This, I believe, is how it’s possible to create endless content for months on end and get few leads or clients from it. You’re just never quite hitting on what you actually DO for your clients, so people are enjoying your insights but they’re not truly envisioning how it would look if they hired you to help them to change their life.
And, conversely, this is also how it’s possible to start getting leads and clients almost immediately (as my clients often do) when you finally start to shift some of these things in your writing.
I have a specific method for helping people to add the proper context into their posts.
It’s usually at the end of the post, but doesn’t have to be (there are lots of creative ways to write these).
One way it could look is:
“[POST TOPIC] is just one of many parts of my method for achieving [BIG OUTCOME]. The other parts are [LIST] which I didn’t have room to get into here. And we cover ALL of it in my 3-month program…”
So simple, right?
Yet with those few words you’ve connected the dots for your reader in an incredible way.
And this is just one of many things that we cover in my 30-day intensive to help you attract a steady stream of leads and clients for your high-ticket service from Facebook posts.
In my experience, if you post on a near-daily basis and put all of my suggested ingredients into the posts, you can get at least 1-2 clients per week for your program and they’ll even be ready to sign up without a long sales conversation (a short DM chat or a 20-minute phone call will do).
Pretty cool, huh?
I welcome your private message on Facebook if you’re interested in the 30-day program. I’m accepting clients right now and can quickly see via chat if it’s a good fit for you and your business.