Let’s talk about the values and beliefs underlying the Strong Method.
As I prepare to certify other coaches and consultants to teach my powerful methods for positioning, high-ticket offer creation, content writing for lead generation, and enrollment without sales calls… I thought it would be helpful to list out the values and beliefs that have led to the creation of this method.
Those who’ve known my methods for a while will have already discerned these values.
As I vet those who are interested in becoming certified (send me a DM on Facebook if you’re one of them, btw!), I’ll be looking for alignment on these values before making my decision.
It’s important that the method be preserved and not diluted as it is spread more widely into the coaching/consulting industry. If those spreading it align on these values and beliefs, then there’s a stronger chance of that happening.
- BELIEF IN THE UNIQUENESS OF EVERY HUMAN BEING.
This means that we assume there is a place for everyone in this world, and in the marketplace specifically for whomever feels called to enter it.
We don’t tell our clients that the market is too crowded for them to enter or that there are too many others already offering their type of service.
We trust that there will be room for them because no one will do it exactly the way they do or be exactly the way they are as they’re doing it.
We also don’t tolerate our clients copying others’ writing, ideas, concepts, or frameworks – that doesn’t respect anyone’s uniqueness; theirs or the other person’s.
We also don’t do shotgun approaches like cold-DMing because we know that if the situation were reversed, we would want the person to treat us like a unique individual – taking a look over our profile and website and learning all they could about the unique work we do, and the unique person we are, before sending a copy-and-paste message.
- BELIEF IN A DIVINE PLAN AND PURPOSE FOR OUR LIVES, DESIRES, AND CALLINGS.
We believe that if someone feels called to do something (to offer a certain service, or to a certain market, or for a certain price), there is a profound reason for that call and it goes deeper than we can see with our limited individual perspective.
We believe that there is a divine plan that we will not always understand, and we must not stand in the way of it or try to fill the divine role that is not ours to fill.
We have seen miracles happen in our own lives, and we believe they’re available to anyone.
- BELIEF IN LIMITLESS POSSIBILITY.
We believe that anything is possible, and that we are not here to limit what’s possible for someone else.
This means that we never tell a client that something won’t sell, or won’t sell for the price they want, or that they can’t earn the amount they want to earn or make the level of impact that they want to. We respect what they feel their path is.
This doesn’t mean that we don’t give advice as to what we’ve seen work and not work – but we’re careful about how we phrase it, so as not to sound like we know everything or can predict the future.
We also don’t say that our method is the only one that works – only that it’s a great fit for a certain type of person who wants certain results in a certain way.
(For the Strong Method, that “certain type of person” is an expert in their subject matter with many years of experience, and tends to be an introvert – though there are exceptions – who is energized by expressing themselves in writing, and drained by having to do tons of sales calls. They want to make multiple-six figures or more, in less than 30 hours a week, by working with a small number of high-paying, high-touch clients to help them get outstanding results – and not doing sales calls, or, if they do them, they’re occasional and very short.)
- BELIEF IN GIVING THE BENEFIT OF THE DOUBT AND APPROACHING OTHERS IN GOOD FAITH.
This means that when we engage in the inevitable conversations that happen with an audience when we’re publishing content online, we assume that others mean well and we apply the best possible interpretation to their words and actions.
We do not condemn or punish people without proof.
Even when it’s necessary to set a boundary, we do so as kindly as possible and with as few words as possible.
- RESPECT FOR OUR CLIENTS AS EXPERTS IN THEIR FIELD AND AS OUR INTELLECTUAL EQUALS.
This means that when we are guiding clients as to how to position themselves and how to phrase their content, we collaborate with them and co-create the deliverables.
We don’t “give” them the answers as if we’re superior. We use great listening skills and precise questions to help draw out the right wording based on what they’ve seen and heard in their years of experience working with clients.
We know that the combination of their knowledge and our skill at drawing it out of them from a non-expert’s perspective will produce far more accurate communication for their clients than either of us could achieve alone as one half of the equation.
- INTELLECTUAL CURIOSITY.
We have an endless fascination with learning about all kinds of topics, which allows us to stay present with our clients and actually enjoy it immensely as they explain their expertise, methods, and results to us in detail. We consider it a gift to learn about the life-changing work that they do.
- WILLINGNESS TO LEARN AND IMPROVE.
In the Strong Method, our content is amazing largely because we’re willing to take questions from our audience and clarify our message when they tell us they’re confused.
We believe that we always have room to do better at teaching and explaining our concepts.
- RESPECT FOR OTHERS’ AUTONOMY AND SOVEREIGNTY.
In our marketing and sales conversations, we never tell people that they must have our program or they’ll fail, or that our program is definitely right for them. We trust them to make that decision.
We don’t assume that if they say no to us that their decision was “based in fear.” We know that people are complex and that there are many reasons for their behavior, not the least of which could be that we failed to show up in the way we needed to or to communicate to them as clearly as we could have.
- TRANSPARENCY (RESPECT FOR OTHERS’ TIME).
We know that it just makes others’ lives more difficult when we don’t make our methods, offers, or pricing clear.
So we don’t make them DM us or get on sales calls to get that information. We put it all out there in posts, videos, and a website if we have one.
We know that if people seeking a solution had to DM or book a sales call with every single vague provider out there just to get clarity about what they offer, that would take so long that it might take years or the rest of their life to find the right person to provide the support they need.
(That’s actually what’s happening to the vast majority of people who are seeking help from the coaching industry right now, and we want to see it change!)
The entire Strong Method, particularly the post-writing and offer-pitching techniques, are designed to render the sales process totally unnecessary (so that by the time someone comes to us for a sales conversation, they’re pretty much already a “yes” – they have no questions left to ask and we have nothing left to explain).
In the real world, the method hasn’t made sales TOTALLY unnecessary, because not every prospect reads everything we write, and sometimes we forget to include certain details. But the time spent on sales is cut down dramatically, usually to just a few text exchanges back and forth.
- ABUNDANCE MENTALITY.
We don’t have a scarcity mentality about putting all of our ideas and methods out there – we believe that the benefits to our potential clients outweigh the possible costs to ourselves (such as having people plagiarize us).
And we also don’t believe that it’s possible for anybody to really take anything from us, because nobody can ever fully replicate the person we are (see point #1).
We also welcome other professionals in our field to our friends list, Facebook group, and even our client roster. We don’t assume they’re there to poach clients from us, nor do we even really believe that’s possible, because no one will offer the exact same thing we do in the exact same way.
We believe they will offer insights and experience that we don’t have, and we look forward to learning from them.
- EMPATHY FOR OUR CLIENTS AND POTENTIAL CLIENTS.
Only through empathy can we see how something needs to be worded in such a way that our potential clients will “get” it – rather than through our expert lens.
This also means that we’re willing to position ourselves in a way that might not “excite” us personally but that will actually make sense to our ideal client – the one who matters and who we’re here to serve.
We embody this value in our own messaging and we guide our clients to do the same.
- A FOCUS ON SERVING OVER SELF.
In the Strong Method, our content is mostly about our method for solving problems, not about us personally.
Our focus is on helping people solve a particular problem – not on building our personal brand.
(Though I know everyone has a brand whether they’re consciously building one or not, owing to their uniqueness. Again, see point #1. And I know many will tell me that this very post is an example of building a brand. 😉 However, these kinds of posts are rare in the Strong Method, as you’ll also know if you’ve been around for a while.)
We don’t talk much about our lifestyle or financial results, other than the occasional brief mention to let people know what kinds of results are POSSIBLE with our methods (since that’s important to be able to call forward the clients who want the result we help deliver and are not there yet).
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Do you share these values and beliefs?
Are you interested in becoming a certified practitioner of the Strong Method?
DM me on Facebook if so. The certification program isn’t ready yet, but I’ll put you on a waitlist.
Interested in working with me as a 1-on-1 client?
I’m accepting new clients right now. You can read more about my program here.
New here and want more details on the Strong Method?
Go here to find a list of pieces of content where I’ve summarized what the method includes.