If you’re getting people on sales calls/conversations (or joining your audience) who obviously aren’t a good fit…
…it may be because you used broad, wide-open wording to attract people into your world…and you only narrow down the wording to who you REALLY want as a client once they start taking additional actions.
(like joining a webinar, signing up for a sales call, etc.).
And hey! I wouldn’t blame you for doing that, because that’s what is taught by a lot of “funnel” gurus.
They teach something like this:
Start your sequence/funnel with a post or ad offering a webinar with the “6 Steps to Losing Weight and Feeling Great.”
(Cool, right? That should attract a lot of people! After all, two-thirds of the general population is overweight.)
Then at the beginning of the webinar, actually get more specific and say that this training is the best fit for people who have 30 pounds or less to lose.
(Whoops! You already wasted some people’s time at that point because they don’t fit that situation! And your own money/time getting them to click and sign up.)
Then throughout the webinar, share a bit of your method, which maybe in your case is macro tracking.
(Whoops! You wasted MORE people’s time if that method isn’t a good fit for them for some reason!)
Then at the end of the webinar, offer a sales call and say that the call is only for people who have the ability to work out with weights in a gym 3 days a week.
(Whoops! That’s not everyone, either…)
And on your sales call (if anyone makes it that far) tell them ADDITIONAL qualifications and important things, like that your program is a coaching program (when maybe they wanted more of a done-for-you thing like meal planning/prep) or that you meet clients only on Tuesdays (and that day doesn’t work for them) or that it costs $5K (and they’re not the type of person who expects to spend that much).
(The final “whoops” – which of course is especially disappointing especially if they jumped through all the previous hoops – because this one wastes your personal time at a specific slot of the day that you set aside, and could have spent doing something else.)
Or MAYBE at this point you can congratulate yourself because this person just happened to jump through every “messaging hoop” and still fit all the qualifications and distinctions, and now they’re your client.
But man, wasn’t that a lot of work to push all those non-fits through all those steps?
And didn’t you waste a lot of time (both yours and theirs)?
And didn’t you probably also turn off a lot of potential high-ticket buyers? Because they are the ones who have the least time/patience for wading through a vague funnel just to find out if the thing at the end is for them or not?
My question is, why do it this way?
It doesn’t make a ton of sense, really.
10-step funnels do give marketing and tech experts something to do (and or/teach), I’ll grant you that. 😉 Maybe that’s why they’re so common. But that doesn’t mean they’re effective.
(One of my pet peeves is people spending a ton of time inventing/creating things that don’t actually solve any problem, or even cause more problems than they solve. But I digress…)
Instead of all this complicated nonsense, why wouldn’t we compress all of the important distinctions about our ideal client into ONE piece of messaging?
Wouldn’t that save everyone time?
And wouldn’t it actually attract MORE high-ticket buyers (if that is what you want) because it’s more in line with how they want to make decisions about whom to hire?
And why couldn’t the messaging be something rather plain (like a black-and-white Facebook post) minus all the hyped-up design and fonts and links and flashing lights?
Just simple, like one human being talking to another.
Well, I’m happy to say that I’ve used exactly that type of messaging strategy to earn over $940K in a few years’ time, all from clients who were the right fit for me.
And the more I dialed in the messaging, the less time I spent talking to wrong fits (that amount of time is approaching zero now). Which to me is at least as impressive as the monetary result, if not more so, because time is precious and I now have at least 20 additional hours per week to spend as I please.
With wide-open work weeks, only doing 2-4 client calls and zero sales calls (because sales conversations can be so simple when the pre-sales messaging is dialed in – they can even be done over text/Messenger).
In contrast, when I was trying to use the funnel method, my results weren’t even in the same universe. Life was completely different, and a lot more frustrating.
Now I’ve helped 200+ clients and countless others (like members of my free FB group) to implement the same strategy.
How does it work, exactly?
Well, we use two main types of Facebook posts.
(And they don’t have to be Facebook posts either – they can be blog posts, or emails, or Instagram posts, or LinkedIn posts.)
One is the “offer post,” which is quite magical.
It’s the one that sums up everything about what we do and who it’s for, all in a tidy little (but potent) package.
500 words or less, typically.
It includes:
–Demographics of who the offer is for
–Point A where the ideal person would be starting
–Point B/outcome this offer is aimed at
–Methods/process used for getting this outcome
–Format of the offer – what type of offer is it and what does it include
–Skills, expertise, assets, and/or aptitudes of the ideal person for this offer
–Price
–And more.
All the stuff that typically takes hours to find out if you’re going through a typical funnel… can now be learned in just 2-3 minutes of reading (if that).
For an example, you can click here.
(I know this is powerful information, so it needs to be said: don’t plagiarize or re-teach any of this. Only people who are certified in my method have permission to re-teach, and of course no one has permission to plagiarize.)
For more examples, you can check out my Facebook group Organic High Ticket Sales for Coaches & Experts. There’s a spreadsheet pinned to the top of the group where you can find links to offer examples that many of my clients have written and shared in there.
The second type of post/content that we do in my method is an essay-style “value post” that goes into a certain level of detail about a piece of our method – not too much, not too little.
(This post is an example 😉 )
And it’s tailored to a problem that only the most-ideal client (not just anyone) would be having.
And only shares stuff they would want to know.
And it also includes an offer at the end with some of the same caveats and distinctions that we include in the “offer-by-itself” post.
(There are examples of these from different clients and niches in the FB group too!)
By posting these two types of content regularly, we can regularly hear from ONLY the types of prospects/clients we want to hear from, and no one else.
And we can enroll them with such ease because they are actually the right person for our offer (another secret I’ve discovered is that so many objections and rough sales conversations happen because the person actually isn’t the TRULY right person for our offer!).
And take the rest of our day off to do what matters to us in our personal life, rather than field a million questions from people who’ll never be a fit for our offer or jump on calls with the same.
Does this sound like something you want?
Then I encourage you to learn and do my method.
(which has become known as the Strong Method™)
If you want my help to write these posts (and to think through who your most-ideal client really is, and what your offer to them really is, and how to articulate all of that) then you may be interested in my 30-day private intensive.
With about 4 years’ experience doing pretty much nothing but this work with dozens of clients in every niche imaginable, I’ve become outstanding at pulling out the needed information about what you’re doing and shaping it into these posts in a way that will make it so easy for the right people to come forward and hire you.
DM me on Facebook if interested and we’ll chat to see if it’s a good fit.
And if you’re a successful (6-7 figure/year+) sales, copy or content coach and want to be trained and licensed to use my methods with your own clients so they (and you) can reach the right people faster and more easily – increasing both revenue and profit – you may be interested in my year-long Strong Method™ certification program.
DM me on Facebook if interested.