Regarding possibly having the “wrong people” in your audience…
If your current audience seems to be full of people who aren’t ready to do the work and don’t see the value of what you do, it’s easy to just think that you need to get a different audience.
Not so fast. 😉
In 2020 I enrolled a total of 72 high-ticket clients who were 100% awesome and hard-working and did all the difficult things I asked of them. And also signed up easily with no objections while often gushing about the value of what I do and how they knew it would help their businesses.
And guess what? I didn’t do any special targeting to gather those “types” of people into my audience.
In fact, my entire “get in front of new people” strategy over the past 2 years has pretty much consisted of sending friend requests to people who said on their profile that they were a coach or other similar expert. 😂
(Oh, and letting my Facebook group promote itself in the sidebar of Facebook too – some new people have found out about me that way.)
My point is: my audience-building strategy has actually been quite unsophisticated – with ZERO regard for trying to suss out who is ready to do the work or not, who is a decisive action-taker, etc.
I’m sure that there are all types of people in my audience – including people who are not decisive or ready to do the work.
But those people usually don’t send me messages asking to work together.
In fact, occasionally I’ll get messages (or comments in my FB group) from people letting me know that they have a quick question but specifically want to make sure NOT to bother me too much until they’re really ready for my work because they think they need to work on their mindset first, or clear space so they can be really present for our sessions, etc.
And in any given week I’m usually overwhelmed with leads in my DMs trying to sell themselves to ME.
They say things like, “Just wanted to bump up my last message – I’m not sure if you saw it yet!”
And “From my end I’m very interested in moving forward – please tell me what questions you have for me, or how I can sign up right away!”
I even said “no” to somebody recently and she came back with some explanation of why she thought I should accept her after all – that she really WAS ready for my work.
What on earth gets this to happen? How am I attracting all these awesome kinds of people who are so eager?
I believe it’s because of how I’m showing up.
I used to not have a great system for getting people results.
And, even when I started to have better systems, I didn’t communicate them clearly.
Now, all that has changed. I have a phenomenal system that I’m refining daily to get people better results faster, and I’m being extremely clear in my marketing about what that system is, who it’s for, how it works and why it works. The level of clarity (and, by extension, confidence) in my explanations has gone up, like, 1,000%.
One day soon I’m going to share some kind of analysis with you guys of some of my old content and compare it to some of my new content, and point out the differences. It’ll be cringey, but highly educational. 😉
I now see that the way I was communicating before left out so many details, it was no wonder that the few people who contacted me sounded doubtful and confused and not ready to move forward. They were asking the questions that my content had failed to answer.
I left out details for two reasons usually: 1) I didn’t actually know what I was talking about, so I didn’t have the details to fill in (yikes – I think this happens a lot in our industry with people who are not as expert as they claim to be); or 2) I did have more details, but I thought if I gave them, people would steal the ideas or would decide they had enough info to solve their problem and didn’t need to hire me.
Do you see the problem here?
If you show up decisive, clear, and confident in your message and offer, the leads you get will reflect those things back to you.
If you show up hesitant, vague, and tentative, then that too will be reflected back to you.
It kinda reminds me of some women I used to hang out with here in Chicago who would always talk about how there were no good men out there. I would always scratch my head because I thought there were tons of good men out there, and had in fact dated quite a few of them.
In reality, those women were showing up for life in a pretty negative way themselves. They would complain about men being flaky with them, but then they would be quite flaky themselves, even with friends and family. They would talk about men criticizing them, but I noticed that they were quite critical of the men also.
I believe you attract phenomenal people by being phenomenal yourself.
And in business that looks like having a phenomenal method and offer, and communicating both of those things phenomenally. 🙂
So, let me make things easy for you: If your current audience has people who are “demographically” the right people (e.g., you serve coaches and most of the people in your audience are coaches, or you serve professional women in their 30s and most of the people in your audience seem to fit that), then I would say that you probably have the right people in your audience.
You just need to change how you’re showing up.
If you want help, just DM me on Facebook about working together in my 30-day intensive. Or check out all my posts and videos – I’ve given tons of details about what exactly to change about your offers and content so that you get awesome perfect-fit people reaching out in droves.