People get way too hung up on having their elevator pitch / value prop sound different from anything else out there.
That’s very, very difficult to achieve.
And luckily, it’s not necessary – because people don’t hire you (or even pay attention to you) based solely on one sentence or one paragraph.
You earn attention and money based on the totality of what you share in your content/marketing about your methods, processes, and results.
If I had to sum up my value prop in one sentence, it would sound very similar, if not exactly the same as others who teach organic marketing: Make consistent sales of high ticket offers with no paid ads and no phone calls.
But people don’t hire me because my elevator pitch sounds different from others.
They hire me because the specifics (mechanics) of what I do – not the one-liner – sound different from most other things they’ve heard from the “big names” in our industry. That’s based on what they read from me in the various posts and emails I write.
And I do believe that my mechanics for getting results ARE different from what most of the big names teach, because I developed the methods in response to taking pretty much every big-name marketing program out there and getting mediocre (or zero) results.
The big-name organic marketing teachers (at least the ones I’ve seen and learned from) don’t teach you to dial in your offer to the right level of specificity.
They let you get away with teaching both new coaches and multiple-six-figure people in the same program.
They let you get away with coaching people who are 100 pounds overweight in the same program as people who are 20 pounds overweight.
They let you get away with saying “I’ll help you get better at sales” without specifying who “you” is or what “better” is (how well is your ideal client already doing with sales).
Etc.
They don’t teach you an exact formula for presenting your offer in a 500-word post so that everyone who responds to that post is pretty close to being your ideal client, and doesn’t have a ton of questions or objections to the offer.
They don’t teach you exactly how to write a call-to-action that gets people to respond every time and doesn’t sound robotic or like “noise” that you tack onto the end of every post.
They don’t show you how to give away the right amount of teaching in your posts so that readers see you’re an expert and don’t give you “will this work” type objections in your sales conversations or put you in the position of defending yourself/your process.
Actually, they usually don’t give you any particular formula for crafting your posts – just general principles like “give value and speak to their pain points.”
I could go on.
But my point here is that when you use organic posting to attract clients, it doesn’t matter if your one-liner sounds “same same.”
Because a one-liner is not what people are seeing from you. They’re seeing detailed posts with methods for getting results explained in a way that no one else in your niche has ever bothered to do.
Or if they have, it wasn’t explained as well as you’re explaining it.
Heck, even if your methods were exactly the same as those of others who coach/teach in your niche, your “competitors” would most likely not be using my approach and not blowing people’s minds by giving those methods away.
(A lot of people are afraid that readers will no longer have a reason to hire them or have other limiting beliefs around sharing so much, so they’re too scared to do it)
So it still wouldn’t matter.
Bottom line: you can stand out and be seen as different even if your one-liner doesn’t sound any different from others.
If you post according to the Strong Methodâ„¢ philosophy, that is. đŸ™‚
If you want to learn more about the Strong Methodâ„¢, which is my system for using organic posting to get consistent sales of high ticket coaching or done-for-you offers, this post is a great place to start.
And if you’ve already watched and read a lot of my stuff and are familiar with how the system works – and know that you’d love help implementing it – you can DM me on FB about the possibility of joining my 30-day 1:1 intensive where I’ll help you dial in your offer, pitch it in 500 words, put my organic lead generation system into place, write content/posts that pre-sell your leads and calls-to-action that get them to reach out, and enroll them over Messenger.