Here’s a pretty dang cool insight that has been a game-changer for many of my clients and audience members:
If you’re an expert in solving some kind of problem but don’t actually enjoy coaching people through the entire process of solving that problem – you don’t have to.
(Gasp! I know 😉 )
You can still have a short-term high-ticket service (like, a few sessions or even just ONE session) that simply involves pointing a few things out to the client and letting THEM run with the insights that you give them. 🙂
I have one such service myself – my 30-day 1-on-1 intensive – where I help someone to reach clarity about their outcome, their offer, and how to tweak their content to draw in the right leads.
That offer has made me over 800k and counting – with loads of happy clients.
I typically just point out a few things, make a few tweaks, and send the client on their way – and routinely get DMs later down the line from these clients saying things like “I had an income month double my usual because of the clarity I got with you.”
I’ve seen similar offers in other niches, like health and relationship – where someone charges 5k or more to simply look at what the client is doing with their diet and workouts and recommend tweaks to get a certain result.
Or to identify and quickly shift the few beliefs that are stopping someone from attracting a partner.
And so forth.
Why does this work? Why can you command high fees for an offer like this where you’re not really “doing much”? 😉
Well… that’s just it: for the right client, you are doing a LOT just by pointing out the few things they haven’t been able to see for themselves.
They’re the type of person who doesn’t necessarily need or want a ton of handholding.
They’re a self-starter, they’re already taking a lot of action towards an outcome, yet there are just a couple of things that need tweaking from your expert eye in order to complete the “puzzle” for them.
So for this type of person, getting clarity on a few things means EVERYTHING – like, the world – to them.
(I’ve had some clients tell me that the few little ol’ insights I gave them in just one call were worth more than what they got in programs costing 50k+ because the people running those programs had never managed to spot the details that I did)
Once again, the type of client you’re aligning yourself with matters a lot.
I remind people of this fact approximately 7,000 times per day.
Them: “Well, don’t people want coaching over the long term to help them integrate the shifts that we identify?”
Me: “SOME people do… and some people don’t.”
(That’s my answer every time I get asked about what “people” want)
Not all clients are the same. Not all clients are the same. Not all clients are the same. Tattoo that one on your forehead.
That’s one of the many beautiful things about working for yourself: you get to do the work exactly the way you want to, the way that aligns best with you.
And, because we live in a big beautiful world – big enough for all types of people – there’ll be a nice little pool of clients for you who are the perfect complement to how you want to do things – who only want the exact kind of support that you give.
Now, if you DO feel called to offer coaching, that’s great too – there’s a whole other group of “people” 😉 who want that.
Whether you do or don’t want to offer coaching – or any other type of service – my guiding question for my clients is always the same:
“What type of client is going to ONLY need and want what you want to provide to get a great result?”
When you really lean into that question, it’s like a really fun game, because you can offer ANYTHING YOU WANT (and not offer anything you don’t want) and no matter what you decide on, there will be a type of client who is perfect for it because they have everything else in place.
In other words, there’s a you-shaped hole in their life and once that’s filled, they’ll have their outcome. 🙂
For those who’ve been following my work and methods for a long time, here’s an additional fun fact for you.
Those 500-word offer statements that I help people write to pitch their offer actually demonstrate this principle.
(Example of such a statement here – and this is also the short-term offer that I mentioned above)
If you’ve read a lot of those from me and my clients and followers, the “what we work on” section is what you bring.
And the “best person for this” section is what they bring.
And together those two sections are supposed to “add up” to the outcome the client wants (at the top).
Pretty cool, huh?
So that’s how you think this through and how you communicate it.
You figure out what someone needs to get the outcome that you’re an expert in. You list it out.
Then, from that list, you figure out what you want to provide. (You already know – you’re probably just avoiding it 😉 ) That goes in the “what we work on” section.
And then whatever’s still on the list is what they’ll have to come with if they want the best shot at the result after working with you. That goes in the “who’s best for this” section.
And that’s how a little 500-word statement can bring you the exact, perfect-match person for your services every single time.
(when it’s used together with plenty of great belief-shifting content that’s also aimed at the exact right person, of course!)
Do you want me to help you restructure your offer so it only includes the type of help that you REALLY want to provide?
And also spot the little distinctions that can be upgraded in your offer statement, your ideal client profile, and your content so that you can get at least one perfect client per week from your audience?
Then my 30-day intensive might be a great fit for you.
You can DM me on Facebook if you’re interested.
Do you want more from me on this subject of matching up your expertise and offer to the exact right client?
You might love a training I created more than two years ago, called “How to Sell Help That Your Ideal Client Doesn’t Know They Need.”
It’s full of examples that apply this concept to lots of different businesses – so it can really sink in for you.
You can find the training here.
Enjoy. ❤