If you’ve never packaged the amazing work you do as an actual official “program,” it’s easy to get all up in your head thinking that the program concept has to be “catchy” and that you need to include all sorts of information/content that is more mind-blowing than what people can find for free.
In reality, most of the programs that I’ve seen sell really well (and for many thousands of dollars) don’t have particularly catchy names or concepts (in fact many don’t have names at all) and a lot of the content or modules are similar to what the program creator shares for free, or can be found for free from other sources.
My own program content consists of 3 rather boring Google docs summarizing information that I’ve already shared for free in FB posts and videos, and my program doesn’t even have a name.
And dozens of people have paid between 5K and 7K for it over the past few years!
Many of my clients have similarly “boring” programs and content.
You know why we earn so well from these programs?
It’s because we’ve engineered the program to provide a particular OUTCOME.
The outcome of my program is getting 1-2 high ticket clients a week from posting on Facebook.
That outcome doesn’t sound particularly “catchy,” but for most people it translates to the amazing outcome of earning anywhere from $100K-$1M/year (depending on what each client is worth to them) without ad spend or sales calls.
That’s an amazing outcome, no?
So it doesn’t NEED to sound “catchy.” It speaks for itself.
And because that outcome is so amazing, people are very happy to pay my price.
And that’s also why it really doesn’t matter that the content for my program is rather short and boringly presented.
I was able to have it be short precisely because I know what outcome we’re aiming for with the program – 1-2 clients per week from Facebook.
Knowing that was the outcome, I knew exactly what to include and what not to include in the program content.
Clients who are looking to get this outcome quickly really appreciate that I didn’t pad their journey with tons of extra stuff. The concise nature of the program is actually a benefit.
I’ve also thought really carefully about the ordering of the information, so that people can answer the questions and complete the tasks in a way that’s logical, with each piece building on the previous one. That, too, provides speed.
Most importantly, though, people have ME to walk them through the process and check their work every step of the way.
I actually look at their offers and point out what doesn’t make sense or would make them harder to sell. I actually look at the posts they’re writing and swiftly point out where and how they’re not following the framework, so that they’re empowered to do it correctly for the rest of their lives.
In other words: because of my help, they’ll be able to go through that “boring” content and see how to actually APPLY it to get an amazing, life-changing result.
I won’t deny that a catchy name or professionally produced program videos may influence someone to enroll in a program.
But if you want to enroll a steady stream of multi-thousand-dollar clients, change their lives, and make a nice living for yourself, none of that is REQUIRED.
The simple, humble presentation of an amazing outcome, a path prepared to get there, and the help of someone who’s been there… is enough.
I help people to create and sell these kinds of programs with ease from social media (or to simply sell more of them if they already have such a program created).
The program I mentioned above is the way I do it.
(you can see a program description here – no surprise, the description is just as simple as the program itself)
The way I enroll is also simple and rather boring – you just send me a DM on FB telling me you’re interested. I ask 4 or 5 questions to make sure you’re a good match to get the results I know are possible.
And if you are, I send you a link to pay and we get started. ❤