I can’t stress enough what a game-changer it is to actually spell your offer out in your content, every time.
It’s how I’ve created a steady stream of clients (4-8 per month for my high-ticket programs) all from organic, no paid ads.
There is SO MUCH teaching out there that says the exact opposite. And they’re flat-out wrong!
“Careful, you don’t want to be too ‘salesy’ or scare people off so don’t mention your offer until you’ve gotten someone 5 steps deep into your funnel – they responded to your vague post, you got ’em in Messenger, they agreed to get on a call… then agreed to a SECOND call… NOW tell them what it looks like to work with you.”
I read a blog post from an 8-figure guru yesterday about “how to do organic” that literally said almost exactly this.
No, no, no.
They are SO overcomplicating it.
I know because I used to do it their way. And I got far fewer clients. Certainly not even close to 60-70 per year, which is what I get now – adding up to 300k+ in cash collected.
(And I’ve had lots of people come to me who took that specific guru program and got so burned out and had VERY little to show for all their efforts – maybe one or two high-ticket clients in months and months of work, certainly nothing like a consistently thriving business)
It’s counter-intuitive, but the more specific your invitation, the more leads you’ll attract.
Notice I said “leads” – not “people.”
It’s true that if you just post something vague like “Who wants to learn how to make $10k/month organically???” you might get dozens of PEOPLE commenting on your post. (We see that on FB all the time, don’t we? 😆 )
But it’ll take forever to sift through all of them and follow up with each one and see who’s even a serious prospect you could actually talk to in a deeper conversation and explain all the details of HOW you help them to make $10k/month and actually offer your higher-ticket transformational program.
(In other words, all of those PEOPLE commenting are definitely not LEADS)
In contrast, when you use the Strong Method, the invitation (at the end of a mind-blowingly-valuable post) sounds much more specific.
It’s more like, “[TOPIC I JUST TALKED ABOUT IN MY AMAZING POST] is a big piece of how I help experienced coaches to scale beyond $10K/month and get up to $20K-$50K consistently just from posting organic content. And it’s a major focus of my 30-day 1-on-1 intensive program, along with specifics on how to build your organic audience and present your offer using my proven 500-word offer post framework. The program is a mid-four-figure investment. DM me if interested and we will have a short chat to see if it’s a good fit.”
With that method, you don’t usually get dozens of people commenting or DMing you. It’s more like two or three, each time you do it.
But those two or three… are actual LEADS.
Meaning, they actually grasp what it is you do and they’re actually at the right point in their business [or life, if you’re not a business coach] to take advantage of it.
And they saw what the container was and roughly how much it cost, and they STILL reached out… meaning they are likely okay with the way the program is set up and the price.
These people are often HOT and ready to sign up, even without a phone call in most cases because your posts have answered almost all of their questions before they could even ask.
Wouldn’t you prefer it that way, rather than the circus-y way that generates mostly noise and you can’t even tell who might actually be a serious prospect?
I certainly do. 🤓
If this is what you want too, then your work is to learn the Strong Method. Meaning, how to write posts that are actually so valuable that your readers will not mind the specific invitation at the end.
(None of the 8-figure gurus know how to do this, if their own posts and teachings are any indication. So it’s no surprise that they’re hesitant to pitch their actual offer and that they tell others not to do it until much later in the sales process. Deep down they must know that they haven’t given enough value to be able to “get away with it.”)
Check out this awesome video I did last year for much more detail on how to write and share in the way that earns you permission to make your specific pitch every time.
If you want to earn a very nice income with high-ticket clients signing up every week and not have to use paid advertising or anything complicated – you’ve found the keys to the kingdom.
All you have to do is implement.
I help people to do that in my 30-day private (1:1) intensive, also. I look at your content to see exactly what needs to be tweaked about it so that you get leads (that means serious inquiries, not just “noise” from people who are only mildly interested) every time you make a post.
You also get my very best tools for self-checking your content (modified for your unique situation) to make sure that it’s structured the right way every time, even long after we’ve finished working together.
It is a high-ticket investment – and one of the best you could ever make in your business if you want to grow to multiple-six and seven figures (and beyond) by simply sharing what you know to be true about the topics you’re an expert in, being exactly who you are and shining your light – and without spending all day on sales calls, handling objections, interacting with lots of less-than-ideal prospects, or doing any of the other stuff that we all hate.
Just DM me on Facebook if interested in the program and we’ll have a short chat over Messenger to see if it’s a good fit.