I see lots of people worried that their ideal client doesn’t know they have a problem or have the right diagnosis of it – so they think it’s hard to market to that person.
This is so, so easy to fix with the marketing/lead gen method that I teach!
You position your offer as solving the problem that they DO think they have.
And then you use your content (which in my method means primarily long-form posts, plus the occasional video) to educate and explain the connection between their perceived problem and the actual problem that you know it really is.
Please watch my free training video “How to Sell Help That Your Ideal Client Doesn’t Know They Need” for much much more detail on how to do this.
If the training doesn’t answer every last question you have about this topic, I want to know – because I intended it to be super-comprehensive and leave no stone unturned!
Please comment here (or on the Facebook version of the video) with any questions. 🙂