I received a great question recently from someone wondering whether my paid program covers how to grow a Facebook group and create an engaged community.
(I’ve grown my group Organic High Ticket Sales for Coaches & Experts to over 8K members in about 2.5 years without any paid advertising… pretty cool, huh? I consistently get around 100 new members joining every week.)
My paid program actually doesn’t cover this… but that’s only because the way I’ve done it is SUPER simple.
In fact, it’s simple enough that I can tell you in one post.
So, here we go. 🙂
The main way I’ve gotten my work in front of new people has been through sending friend requests.
I sent 50 requests per day for about 4 months before I ever started my Facebook group.
Then, I’ve made the occasional post on my profile telling my Facebook friends about specific video trainings in the group – letting them know that they need to join the group in order to be able to view the training (or to participate live with me, if it’s going to be live).
In fact, I have a video from September 2019 that explains this process and how I got 100 members in my group the first couple days it was open. You can find that video here.
Basically, every time I’ve done a new video in my FB group, I’ve just repeated that process.
For about the first 4-5 months, pretty much everybody in the group was also on my friends list.
But then as time went by, people started inviting others to the group because they found so much value in the videos and posts I make in there, and wanted their friends and colleagues to see them.
And Facebook also started promoting the group in the sidebar, because it’s a highly engaged group and (I think) because of the specific topic and keywords in the title.
So now about 1K of the members in there are also on my friends list, and the remaining 7K aren’t.
Speaking of engagement: The main way I’ve created engagement is by having a completely open posting policy – letting people promote their offers, talk about whatever they want, and say whatever they want – assuring them that they won’t be deleted, censored, or banned.
(More info on this philosophy in a post I made in the group in September 2019 – find it here.)
This results in our having a steady stream of new posts in my group daily, as well as a good number of comments on many posts, which tells Facebook it’s an engaged group.
I also make the occasional post on my profile (maybe about 3 times per year) expressing my displeasure about how restrictive most groups’ posting policies are, and how awesome it is that people can say/do whatever they want in mine, and then dropping the link to the group. I get about 100 new joins every time I do that.
So there you have it – that’s my entire FB group growth/engagement strategy!
Send friend requests, make posts inviting friends to specific phenomenal trainings, and treat members like adults.
Simple.
Questions? Put ’em in the comments here.