I received a great question from a member of my FB group that I wanted to answer in a post:
(This is slightly edited for clarity)
“You’ve mentioned that we’ll easily get overwhelmed with post-writing and find it hard to stay consistent with daily writing if we’re not fascinated with our subject matter.
[I think this is the post she’s referring to, where I said that. Point #2 specifically]“What if what you are fascinated and passionate about isn’t an outcome, but the process of it?
“For example, I love helping people process emotions so they don’t carry burdens and lies that stop them from expanding.
“I am not particularly passionate about what they expand into – meaning if it’s more money, love etc. Those practical outcomes don’t move me, but their wellbeing does.
“So when I try to use your method I will mention some of the outcomes they had, but I won’t be emotionally connected to it.
“And outcomes, of course, differ – although what doesn’t change is the quality of character my clients possess.
“What do you suggest to do in this kind of situation?”
My answer:
That’s a fantastic question! 🙂
Would you be surprised to hear that tons of others feel the same way – even including me?
I’m super-passionate about my process (refining communication, getting clarity, etc.), but not so much about the outcome of it (getting high-ticket soulmate clients).
That’s not to say that I don’t love getting high-ticket soulmate clients, or that I don’t love hearing that clients of mine got them.
Of course I do!
It just doesn’t provide a ton of fodder for writing or discussion.
I can’t get super-excited about talking endlessly about this result.
I’m much more excited to talk about HOW someone can get this result.
And I’ve heard the same from many others in many different niches (re: their passion for talking about the “how” and not the result).
But I include a mention of the result in my posts/content because I know that clients want a result and that’s ultimately why they hire an expert.
They won’t magically understand what the result can be unless I tell them – so we wouldn’t get the chance to work together if they weren’t clear on that.
So, writing up the portion of the post/email that’s about the result isn’t necessarily very fun for me (it can feel like a bit of a drag sometimes), but I do it because that’s an important piece of what my potential clients need to hear from me in order to want to hire me.
And, after all, we’ll never get to have 100% of our business be fun and exciting.
I’m all for getting the percentage as high as we can (I’d say my percentage is definitely in the 90s), but I’m not sure that 100% is realistic when we’re dealing with other human beings who have different gifts, needs and perspectives than we do (and those differences are why they need/want our help!).
So, what I’d recommend in this situation is the same thing I’d recommend to everyone (since, really, we all kinda feel the same way about this):
Use the Strong Methodâ„¢ writing frameworks for offers and belief-shifting posts.
What’s cool about the frameworks is that the portion about the result is actually quite small compared to the rest.
In the belief-shifting post it’s one sentence (sometimes even less than a sentence) at the beginning, then a sentence at the end as part of the CTA.
In the offer post it’s one sentence at the beginning, then the vast majority of the rest of the post is about the “how” (i.e. the stuff we’re passionate about).
So, even though we might not get excited about writing those few sentences, it’s quite doable considering we’ll get to have fun with the other 95%-99% of the post. 🙂
And, truly, I don’t think it matters whether we feel emotionally connected to the result or not – what matters is that the potential client feels emotionally connected to it.
A while back, I wrote a post that expanded on this point in more detail (how to describe our work in a way that is accurate and that we love to talk about, but that still makes sense to our potential clients).
So, for more detail on how to incorporate the client’s desired result into your otherwise “fun” writing and explanations, check out the post (or, if you already read it, check it out again!):
Also, here’s a P.S. to the person who asked this question (and to all others who have a similar question):
I should also mention that, because I haven’t had you as a 1-on-1 client to go through all the detail about your work, I’m not certain of what outcome your ideal clients would actually want – or how to phrase it.
It’s possible that it’s not necessary to specify in your outcome statement that they expand into more money or more love.
You mentioned that their well-being moves you, so it’s possible that your outcome wording is something around that.
In other words, this might not be a question of how to be okay with talking about an outcome that you’re not passionate about. Rather, it might be a question of clearing up what the outcome actually is.
I never know for sure what the issue actually is until I talk to someone – so here I’m just making my best guesses based on what you’ve told me 🙂
Feel free to DM me on Facebook about my group workshops or my 1:1 intensive if you want my help writing your content and/or getting clear on how to articulate the result that your client wants!
I’ll be able to give a much better answer to questions like this if I’ve gone over all the information about your business in detail.