If you’re having trouble attracting empowered clients who are happy to pay high fees, consider that most of the mainstream marketing/sales methods taught out there are actually designed to attract the disempowered types. 😮
Just a few examples:
“Be careful not to share too much of your methods in your marketing/content/webinar or on the discovery call”
Empowered high-paying clients don’t like this – they want to know what your methods are so they can compare to other solutions they’ve tried (because they’ve invested a lot in the past).
“Send DMs to 100 people per day asking them about their life/business/career/health and what their struggles are”
Empowered high-paying clients don’t like this either – their profile usually talks all about their business/life and all their achievements and things they’re happy about – they’re proud of all that and they wonder why you didn’t bother to check their profile before asking them copy-and-paste questions.
They also don’t like being asked about their struggles because they don’t usually view themselves as struggling – or if they do, they have an image to maintain (owing to the success they’ve achieved so far) so they certainly aren’t going to admit it to a stranger.
It’s an instant turnoff if you do this – they’re likely to immediately place you mentally into their “do not hire this person ever” box.
Meanwhile, the disempowered types are more likely to answer you, so you’ll tell yourself the story that empowered types aren’t on Facebook or there aren’t enough of them – when really you just created a self-fulfilling prophecy by actually treating everyone as if they’re the disempowered type.
“Don’t share your price publicly – it’ll scare people off – agitate their pain first”
Empowered clients are not scared off by high fees. They expect them. (especially from people who are as expert as you are) In fact, they’ve likely already invested many times at a high level.
They simply want to know what the fee is – not because they’re a price-shopper or don’t see value, but because they want to be able to decide how they’re going to cash-flow it or what budget/account to pull it from and have their ducks in a row before they reach out to you.
And maybe let it sink in a bit so they can weigh what you’re going to provide, what they have time for right now, etc. and make sure it’s going to be worth it to them at this particular point in time (and if it isn’t right now, that doesn’t mean it will never be).
(I recently did this for a $30K investment and was very glad that the seller was very upfront about the price and didn’t assume anything negative about me – like that I was disempowered or “not ready for change” – because of the fact that I wanted to know it before getting on a call. If they had, they would’ve lost my business. Instead, they treated me like the empowered person I am, they let me take the time I needed and have the information I needed, and they got my business!)
The higher the investment, the more true all of this is.
The empowered types also don’t like having their pain agitated, because they tend to be more motivated by what they want to achieve than by how awful they feel (they’re usually pretty positive people who make a conscious effort to not go to the feeling-awful place).
They’ll move on to someone who doesn’t treat them in a way that feels condescending (though I know many people who use these methods don’t intend them that way – it’s just what they were taught).
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The lead generation and sales method that I’ve created is the antithesis of all this – and is designed to attract the empowered types who are happy to pay high fees.
We do the opposite of everything that I’ve shared above:
—We do share our methods in our marketing content (and, if necessary, in the sales conversation – though usually our content covers it so well that people don’t have a ton of questions in the sales conversation)
–We don’t send any cold DMs asking people what they’re struggling with – we simply write detailed content about what problems we solve, how, and for whom – and let interested folks DM us first
—We do share our price (or a close estimate) publicly
–We don’t do any pain agitation (either in a sales conversation or in our content)
The method works – I’ve only attracted the empowered types with this method, have gotten maybe 1 or 2 price objections in 3 years, and have clients messaging me weekly affirming the same kinds of results (“OMG I got another client who didn’t have any questions and was ready to pay the fee right when they DM’ed me”).
And earned multiple-six figures per year with the greatest of ease.
If you want to know the intricate details of how to write your content and offer so as to get the empowered types DM’ing you ready to pay – I teach those details in my posts on this website, on my Facebook profile (just start scrolling) as well as in a few longer video trainings, which can be found both here on my website and in my FB group.
I’ll link to a couple of the best trainings here.
Training on the details of how to write offers
Training on the details of how to write content
And if you want my help to implement this method – review and give detailed feedback on your high-ticket program, the way you’re pitching it, and your content (as well as your FB audience-building strategy) so that it all easily attracts the empowered types – that’s what I do in my 30-day private intensive.
Find details on that (including price 😉 ) here.