This is an invitation to highly skilled and experienced experts, coaches, and service providers who are tired of working with way too many non-ideal clients and are in the process of shifting their business to focus primarily on serving their favorite clients (usually the most advanced, highest-paying, and most fun to work with)…
…and want support with creating a streamlined way to attract those kinds of clients on repeat, and to spend less time and effort on client delivery for higher prices – and the same or better client results.
There are options to work with me either for a short initial engagement of 30 days, or over a longer term beyond that.
All engagements, regardless of length, begin with my initial 30-day process (except, in some cases, if you’ve worked with me before) – and that 30 days includes the following:
1) Thinking through who this next-level client is, what exact outcome they are seeking, what they will (and won’t) need from you to achieve it, and what your exact offer to them is or will be.
You’ll certainly have been thinking about all of this already – maybe even made some changes – but here we will get clarity in a more organized way that you can articulate to yourself more easily (and possibly with some additional tweaks).
Explicitly articulating what you already know deep-down is one of my gifts, and here I do this by analyzing a few examples of your best clients – those who represent who you’d most like to work with in the future.
2) Crafting a 500-800 word description of your offer using my proprietary (often imitated, never duplicated 😉 ) framework that I created 4+ years ago.
This description is the most powerful and succinct way of pitching a high-ticket offer that I have ever seen – and it’ll allow this sophisticated client to immediately understand what you offer, and why it’s exactly the kind of support they’ve most been desiring – even before (and often instead of) having a sales call with you.
And – just as importantly – it’ll filter away all the folks who are no longer aligned to work with you (or never were) and aren’t at a stage where they can receive the highest levels of your genius.
(And a secret benefit is that seeing your work expressed in this way often massively upgrades your own understanding of the value of your work for the right person.)
3) Creating a plan for you to adjust the way you write marketing content so that it’s more magnetic to this highest-level client and prompts them to contact you, pre-sold on your highest-level work.
I have a proprietary framework for content writing that is actually quite similar to the way most experts deliver insights and shifts in conversation with their clients – so in a way, you already know how to write it.
And after doing a few example posts together and writing up a list of future ideas, theses and hooks, you’ll be well-connected to your intuition around how to speak to this client in writing, and well-positioned with many ideas to write about in the future.
4) Bonus material: If you desire, I’ll share my best practices for content frequency, organic audience growth, sales/closing, and a few other details – and give ideas for how to tailor them to your business.
Not every client wants these things because they already have processes that are working well, but some folks really enjoy having a tweak or a new idea here and there.
This is the end of the 30-day initial process.
For those interested in working with me over the longer term, our focus is usually on dialing in the content creation process so that you can create a larger volume (and greater variety) of insightful client-generating content – more quickly.
I include some done-for-you elements in the longer-term work as well, like generating ideas for posts, writing the beginning of the post for you, and making suggestions for the insights that I think will hit readers the hardest.
(though I do not write entire posts for you, as I would need to become an expert in your subject matter in order to truly write them at the detailed level that my method calls for)
I generate the post hooks, ideas and insights by mining your past client calls and other client work, if applicable.
One other option for my longer-term work which some folks enjoy is to create and pitch additional offers for additional client groups. This would be the same type of work done in the initial 30-day engagement.
What’s included?
In both my short-term and long-term engagements, you get 1-on-1 video/screen-share calls, written assignments and frameworks, and unlimited written feedback on your content and/or offer pitches in between our calls.
In the longer-term engagements you get set numbers of done-for-you elements based on my mining a set number of your client calls or other client work.
Who’s the best fit to work with me?
In order to be a good fit to work with me, you must have already worked with the type of client you now desire to attract and serve.
It’s okay if they haven’t paid the price you currently charge or desire to charge, and it’s also okay if they haven’t been the majority of the clients you’ve had (that is usually the case when someone makes this type of pivot! 😉 ).
If you’re unsure whether you meet this qualification, we can discuss further in a Facebook DM chat.
Pricing:
9k USD for the initial 30-day engagement.
NEW (December 2024): Do only the client/offer clarity + offer-pitch-writing part for 6.5k.
For longer-term work:
Varies according to how many months you sign up for and whether you have worked with me before (special pricing available for past clients). Ranges from 3.5k/month-6k/month.
Past clients of mine also have the option to do a standalone 30-day engagement at a discounted rate.
Also, for past clients, I have other options for customized packages that pull different elements from the services listed above and may leave others out, depending on what has/hasn’t changed in your business since we’ve worked together.
If you’re interested in working together, send me a Facebook DM.
Give me a sense of where you currently are with your packages/pricing and revenue, what kinds of clients you’re working with now, and what client segment you’d like to dial into more.
It would also help to know what specifically attracts you about my services, and what you’re most interested to discuss and work on together.
See you in Messenger! 🙂
P.S. If you want to legally use my methods and frameworks with your own clients (the concise offer pitch framework is a favorite of many folks) – I now have a certification program which will allow you to re-teach and use the methods with my permission.
P.P.S. If you’re not sure that you’re a fit for any of the services described on this page, but you’re still interested in having my help, check out this list of other ways to work with me.