My private work is changing!
I’m excited to announce a new way to work with me 1-on-1 – and I believe it will be the main way to work with me going forward.
It’s for experienced coaches and other service providers who are entering a new season in their business journey and only want to work with the most sophisticated, aligned clients – AND only do the most enjoyable components of their work.
I’m calling this the Offer Clarity Intensive.
It’s for you if you want support to figure out what your main high-ticket offer should look like in this new season – as well as how to clearly and concisely explain who it’s for, the outcomes, and how you’re helping folks to get those outcomes, so that the right people understand the high-ticket value and quickly recognize that it’s for them.
Here’s how it works:
- You fill out a detailed intake form to provide me with case studies of 2-3 of your most aligned and sophisticated clients so far – plus answer a variety of in-depth questions about what those clients were really looking for, how specifically you helped them get it, what they brought to the table that allowed them to make magic with your services, and more.
(You’ll use only your own brain to fill all of this out, as if it were a closed-book exam in university – no A.I.-generated answers, please!)
- I study all of your information on my own. Then we meet on two private Zoom calls to have an in-depth discussion to get to the bottom line of what type of person gets best and easiest results with you, what exactly you’re helping them to achieve as an outcome, how that outcome breaks down into sub-outcomes or other components of your work, and what needs to be true of the client in order for them to be likely to get a great outcome from your services.
(If you’ve been feeling a bit confused about how to only do the work that you enjoy most, yet still create the right conditions for clients to be able to get an amazing result without your needing to give them everything-but-the-kitchen-sink, this discussion will be a huge support to you in figuring out how that’s going to work AND how to explain it to people.)
- We co-write 6-8 bullet points to organize all of the above information from point #2, so that you have the building blocks of the messaging you need to create your offer statement, CTAs, and other written materials to attract and pre-sell clients for this offer. These will typically be only a sentence or two each, so that they capture the main ideas as concisely as possible.
(Usually, I write the first draft of the bullet points, and then I ask you for your input and revisions.)
- We have an optional third Zoom session to discuss the actual delivery of your offer and make any refinements that may be needed to properly align your service delivery with your upgraded ideal client and the new adjusted way you’ll be working with them.
This is typically a short conversation (if it’s even needed at all), so we can often incorporate it into the second session instead.
- After making any needed tweaks to your delivery, we’ll also make any needed tweaks to the questions you ask to qualify people who are interested in your offer, plus any needed changes to the way you’re handling enrollment conversations. (You may be able to vastly simplify these pieces, because you now have the necessary clarity to be able to repel the wrong folks well before they get to the point of talking to you.)
This is typically also a short discussion either on the optional third call or at the end of the second.
- This is the end of the Offer Clarity Intensive. It will now be your responsibility to go off on your own and write your full offer statement in my proprietary 500-800 word framework. (You know, the actual thing that you’re going to publish to social media and/or your website/email list to filter for the right clients and get them inquiring with you.) This means that you’ll need to take our bullet points with the main concepts and transform them into full paragraphs and make sure that the entire thing flows in the framework.
I teach my framework publicly in a free video training right here on my website, but if you’re a client of this program, I’ll give you a written template for it – as well as some more detailed instructions for how to transform our bullet points into a finished product.
- If you want my support to co-write the full offer statement, that will be an additional service with an additional cost.
(Ask me about it at the end of the Intensive if you’re interested.)
- If you want my support to write client-attracting content, that will now be a separate service also (although I’ll give you my CTA framework in this Offer Clarity Intensive if you want it – it maps directly from the offer bullet points).
There will be two ways to get my help with content: (1) my Done-For-You Post Hook & Topic Creation Service (click that link to learn more) and (2) in-depth coaching on writing full posts (available only to clients of the Done-For-You Post Hook & Topic Creation Service – ask me for details once you are a client).
A summary of what you get in this offer:
- Up to 3 private recorded Zoom sessions, 90 minutes each, with a time limit of 3 weeks to complete all of them
- Assignments and frameworks to help prepare for each session
- Access to email or DM me questions in between sessions
- 6-8 bullet points (approx. 1-2 sentences each) summarizing the key ideas about your offer, process, outcomes, and ideal client
- Personalized instructions for transforming the bullet points into a public-facing offer statement in my proprietary framework
In order to be a good fit for this offer:
- You must already have some sort of experience with the work you want to do and the client you want to attract (even if it wasn’t paid experience, and even if it wasn’t within the kind of container you’d prefer to work in). That’s because we’ll be basing your offer and messaging on experiences that you’ve already had with your most-ideal clients.
- It would also be ideal if you familiarized yourself with the way I think about offers, outcomes, and ideal clients (which I’ve put into an entire method known as the Strong Method™), so that my work with you on these pieces will click more quickly for you. While I won’t strictly require this, it would be ideal if you looked over my Strong Method™ summary page right here on my website and watched some of the free video trainings listed there.
The price for the Offer Clarity Intensive:
Currently, I’m offering this for a pretty low investment of $2500 because I’m coming off a long marketing break in my business and want to fill client spots quickly. I expect that this investment will go up over time.
My private work previously included in-depth support to actually co-write the full offer statement and client-attracting content and finesse the wording of everything, and that required considerably more work and time on my part – so the minimum front-end cost to work with me was $9K in the past.
I hope that this new Intensive with a lower cost will allow a lot more people to get support to identify the bottom-line building blocks for those written assets.
It will also allow me to focus on my own zone of genius, which is identifying those bottom-line messaging pieces and seeing how to order and structure them (not necessarily creating every detail of the finished written product for clients).
You might be interested to know that this offer is what I wish I would have had back when I was really struggling to identify and articulate my own outcomes, ideal client, and offer.
The main thing I wanted was help to identify the main ideas and the right pieces to be talking about in order to attract high-value clients who’d want exactly what I was best at.
I knew I was a good writer and could probably write the offer without help if I just had that clarity (and, ideally, an easy-to-follow framework too).
I suspect that the right clients for me now will feel the same way.
If you have questions about the Offer Clarity Intensive:
Just send me a Facebook DM (or email me at eleanore@eleanorestrong.com) and ask. 🙂 I don’t mind answering any/all questions even if you’re not quite ready to jump in and work together.
The next step if you’re interested in the Offer Clarity Intensive:
Send me a Facebook DM or email me at eleanore@eleanorestrong.com, and we’ll write back and forth over Messenger or email to see if this is a good fit for both of us.
To make our chat more efficient, please tell me the following when you send your DM or email:
- What’s your expertise, and how long have you been in business and/or serving people with this expertise?
- What are your current packages and pricing, and where are you revenue-wise in your business?
- What would you like to change about how you’re working and/or the clients you’re working with? (It’s okay to be a bit general here, as the Offer Clarity Intensive will actually help you to get more specific in articulating these pieces.)
- Why is the Offer Clarity Intensive interesting to you? What are you most hoping to get out of it?