If you’ve been struggling to attract clients – or are unclear about how to even start going about it – I want to present a very simple idea to you today.
Maybe you’ve even heard it before – in which case, consider it a reminder. 🙂
Here it is:
Vague ideas are really hard to market.
They’re also hard to charge a premium price for.
So if your business message is currently something like…
- I help women get empowered
- I help young people reach their goals
- I help biz owners take their biz to the next level
- I help people be happier
…you may want to consider making it more specific.
Truly, narrowing your message is the most powerful action you can take to attract clients – and to get them paying at a high level.
Don’t think that getting specific will limit you. It will not.
A vague message attracts no one at all (or almost no one – you may get a miracle here or there).
A specific message consistently attracts a specific type of person (and others who are similar to them, too).
Which would you rather have?
Thought so. 🙂
But even if you see that you should narrow your message, it’s probably hard to figure out HOW to narrow down.
Am I right?
There are so many things you can help people with – it’s really tempting to just want to summarize them all in a broad statement.
Most coaches and consultants find it incredibly hard to narrow down their business message to a level that actually gets the right people’s attention.
And that’s where I come in.
My zone of genius is helping people to come up with that powerful, specific, client-attracting message.
You already have an innate knowledge of who you can best help, and with what.
You just need a little help to bring that knowledge out of you and make it explicit.
That’s exactly the kind of help I provide in my Target Audience Breakthrough Session.
I started offering that session so that people could stop struggling for months or years trying to market a vague idea and wondering why it’s not working/happening faster.
In that session we narrow down your idea in 90 minutes.
Much more appealing than years of struggle, don’t you think? 🙂
Oh, and if you know you’re ready to go all-in and not only create an attention-grabbing message, but also a super-compelling sales page, FB posts, email broadcasts and more – you might be a great fit for my Copywriting Intensive. You can learn more about that here.
I can’t wait to help you out.
With love and appreciation,