Do you ever have trouble getting people to see the value of what you do?
This is a common story:
You know that what you offer is valuable, but when you explain it to people – friends, family, acquaintances, OR potential clients – they don’t “get it.”
They don’t see why it matters. They don’t see how much it could change their life.
They don’t understand what it’s all about.
And after a few months or years of disappointing conversations, you start to think:
“Maybe they’re right. Maybe what I do ISN’T that valuable. Maybe it’s not the kind of thing that people want, or will pay for, and I should give up trying to make a business out of it.”
I’ve been there. And most of my clients have, too.
Blessedly, I am not there anymore – and neither are they!
Here’s a secret that I wish I had figured out much sooner:
It’s not what you offer that’s the problem. It’s how you’re describing it.
You can’t just describe what you do in any old way you want to and expect people to be interested.
There is actually a particular way that WORKS and gets the RIGHT people interested.
Here it is:
Describe what you do in terms of solving a PROBLEM or getting a RESULT for people.
When people aren’t understanding what you do or seeing the value in it, it’s often because you’re talking way too much about HOW you do your work.
Your methods. Your tools. Your processes.
And NO ONE CARES about that stuff!
Not right away, anyway.
When they encounter you for the first time, they want to know that you understand and empathize with their problem.
Only after they feel that from you, will they be interested in knowing how you might solve it. And even then, they won’t always care that much.
So this is the shift you need to make: Get extremely good at talking about one problem that your work solves.
If you do that, consistently and persistently, you’ll start to attract a steady stream of people who have that one problem – and, therefore, are truly interested in what you offer.
Sounds great, right?
But even after you realize that this is what you should be doing, it’s still hard.
It’s hard to narrow down to ONE problem to talk about, when you can solve so many.
It’s hard to describe the problem in the same words that your ideal clients would use – since you’re “ahead” of them in your understanding of it.
This is where I can help you.
I’ve now helped dozens of coaches and consultants to create a powerful description of the problem that their work solves.
A description that compels and attracts the right clients.
A description that people actually “get.”
A description that makes them see value.
Do you want this, too?
This 90-minute session is an extremely fast solution to something that so many people struggle with for months or years.
I can’t wait to give you this amazing gift. 🙂
With love and appreciation,